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Digital marketing 101

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  • General Assembly Chicago @ SPACE

    444 N Wabash Ave, 5th Floor , Chicago, IL (map)

    41.890671 -87.626999

  • This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses.

    We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in.


    Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

    Understand the core functions & principles of digital marketing analyticsEmploy the same tools top companies use to activate & retain their customersExplain how a referral works and tools you can use to simplify that processLearn the basics of search engine marketing (SEM).Understand how social media marketing works and how to develop social content that worksUnderstand how large-scale email deployment works, and when & how to send itPrereqs & Preparation

    Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.

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