6:00 - 6:15 network and introductions
6:15 - 7:00 presentation
7:00 - 7:30 Q&A
7:30 - wrap up
Were you ever determined to create a great website landing page or campaign, and ended up disappointed with the results? The website builder commercials make it look so easy...because they conspicuously skip some of the most challenging and critical steps in the process.
If like many business owners or content managers you have struggled to get the right words, images and design, you may be suffering from the "curse of knowledge". Paradoxically, being the expert on your business can actually make it harder to create the right type of content. Using a systematic framework for communicating your value can transform what seems like a messy, disordered guessing game into a codifiable process to produce effective designs that can be tested and improved over time.
In this discussion, we will cover:
-Frameworks for creating the “voice of the brand”
-Landing page narrative and design for capturing leads
-Integrating analytics and A/B testing to understanding customer intent
Armed with a better framework to create and refine the content narrative, we turn to WordPress for great tools to bring it to life:
-Email automation/social media integrations
-Analytics set-up best practices
About the Speaker:
Morgan Leahy, MBA
Principal Advisor, MTL Advisory
Morgan is a digital business consultant providing digital marketing, eCommerce and analytics advisory services for medium-sized businesses, as well as white-label digital services for creative agencies. Clients look to him to create clean, intuitive and professional-looking websites and media that convey legitimacy when the world comes knocking, and drive inbound leads.
Morgan is an entrepreneur with a long history of creative problem solving in innovation driven organizations. Previously, he was co-founder of a startup for enterprise software to improve industrial energy efficiency and inventor at a large consumer products company with many patent credits. In his spare time he plays guitar and writes original theme songs for two spoiled Cavalier King Charles Spaniels, including one very grateful rescue.
About the Chicago Public Library Beverly Branch:
There is a parking lot to the east of the library and ample street parking. The branch is 3 blocks west of the Metra Rock Island 95th Street stop.
Cookies will be served...hope to see you there!