Past Meetup

What to do when you realize you need to pivot?

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If you’re following Lean Startup methodology you will almost certainly pivot as you build, measure, and learn. But what do you do when it becomes clear that in order to grow, survive, or get to market you have to change directions?

Hear what Ryan O'Donnell learned when he realized he had to pivot and other lessons learned on his journey as a startup entrepreneur. He co-founded Let's Gift It but eventually pivoted into Sociagram (, a cloud-based social video platform enabling solutions to automate and personalize how life's most important moments are captured, saved and remembered. He moved Sociagram's offices from New York City to Cleveland and has since gotten serious investments and large clients that are spurring the company's growth.

Ryan O'Donnell is Co-Founder & CEO of Sociagram ( He spent the last 10 years in New York in various management positions for technology startups including Right Media which was acquired by Yahoo! in 2007 for $680 million. Ryan hustles flat out, trades in the currency of reciprocity and has a penchant for conciseness, life hacking, and competition. He lives in Lakewood with his wife, Corrie, and son, Jack.