Are some authors just lucky and sell a lot of books? Some are, but for most authors, selling a ton of books is the result of a well-developed author platform. Not trends. Not luck. Platform.
It takes consistent effort and knowing how to reach buyers who want your book. We all know that good marketing programs have a marketing plan behind them. In the world of publishing, the foundation of that plan is called a platform.
At the January 19 CIPA meeting, you’re going to learn how to not only build—but maintain a stellar author platform that will lead to lots and lots of book sales!
Robin Hoffman, the “Get Published” Coach, is our guide to marketing platforms. At the January meeting, you’ll learn:
the secrets of what a successful author platform is the four key components that make up a marketing platform that will get you noticed steps you need to take to build each component and how to continually add to your platform so that you can enjoy sales and success for your book, for years to come. Join us January 19—and may your book sales never be dull again!
Robin Colucci Hoffman, The Get Published Coach helps coaches, speakers, and consultants write their books and get published by Random House, Doubleday, J. Wiley & Sons, Hay House, and others, many of which won awards and/or became bestsellers. Robin has researched and/or written freelance articles for The Washington Post, The New York Times Magazine and Newsweek to name a few. She has a BA in Journalism from The George Washington University and an MA in Spiritual Psychology from The University of Santa Monica. Look for her book: From Expert to Author: How to Write a Book that Sells coming soon.
Just $20 for CIPA Members when you pre-register by 9pm Friday 01/18/13
$30 for Nonmembers and Guests, and CIPA Member Door Pricing
Pre-register here http://www.cipacatalog.com/january-monthly-meeting-2013/