Demystifying Product Strategy: Tactical Techniques to Drive Strategy

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Realizing your product is down the wrong path is a product manager's recurring nightmare! How does one gain confidence their products are solving the right problems for their customers and organizations before it's too late? In a field without guarantees, we explore some easy and effective ways to validate your direction and drive alignment in your organization. Topics to discuss include:

· How does one define an effective strategy for a product?
· How does one quickly validate a strategy and problem before trying to solve it?
· What can one do if they are not involved in setting product strategy?
· How does one balance product research and fast execution?
· You discover you're down the wrong path- what's next?
· How can creating a product management playbook help the team?

6:00 Arrive and connect with the product community
6:30 Fireside Chat with Q & A
7:30 Discuss Fireside Chat with product community

About the Panelists:
Sid Inamdar is a senior PM at Keysight Technologies and is involved across the PM spectrum driving strategy, business models, product definition, validation and execution. He's held past roles in engineering, engineering management and sales and has a Masters in Electrical Engineering and an MBA in Strategy/Marketing. Sid uses his past experience to constantly alter product management approaches based on the world around him.

Katie Holden leads Product Management & Product Design teams responsible for the Workday productivity suite (Worksheets, Livepages, Drive and Assistant chatbot). She is a technical product leader, who found her way into the field shortly after studying Electrical and Computer Engineering at CU Boulder. Her experience ranges from shipping products in large organizations such as Microsoft and Google, as well as smaller, SaaS, high-growth startup environments like Boku (IPO in Nov 2017) and Inkling (acquired in Feb 2018).