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Positioning forms the foundation of a product's go to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, I'm going to arm you with the tools you need to master positioning.
In this session you will learn:
-- How to break down a product's positioning into component pieces to ensure your positioning is based on your strengths
-- How to bring those pieces together using a deliberate step-by-step positioning methodology
-- How to leverage market trends to help customers better understand why your product is important right now
April Dunford is an executive consultant, speaker, and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing and Product at a series of successful startups. www.aprildunford.com