Obviously Awesome - Positioning Products so Customers Get it, Buy it, Love it

Colorado Product Meetup
Colorado Product Meetup
Public group

General Assembly

3858 Walnut St · Denver, CO

How to find us

Please note, General Assembly Denver is located at INDUSTRY RiNo Station (not Industry Denver): Office: General Assembly Denver Building: INDUSTRY RiNo Station Address: 3858 Walnut St, Denver, CO 80205 Lost? Call, (303) 963-9936.

Location image of event venue


Please RSVP on General Assembly's site!


Positioning forms the foundation of a product's go to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, I'm going to arm you with the tools you need to master positioning.

In this session you will learn:
-- How to break down a product's positioning into component pieces to ensure your positioning is based on your strengths
-- How to bring those pieces together using a deliberate step-by-step positioning methodology
-- How to leverage market trends to help customers better understand why your product is important right now

April Dunford is an executive consultant, speaker, and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing and Product at a series of successful startups. www.aprildunford.com