Vegan Book Group: 'Change of Heart' by Nick Cooney

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Pure Joy Massage & Yoga

6260 S Sunbury Rd · Westerville, oh

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Located just North of 161 and right off of 270 in Westerville. Directly across from Tim Hortons

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Join us as we discuss and review, Change of Heart: What Psychology Can Teach Us About Spreading Social Change by Nick Cooney. One of the reasons I chose this book is the bio on the author.
Biography on Nick Cooney:
Nick Cooney is Director of Education at Mercy for Animals, a national non-profit animal protection organization, and founder of The Humane League.
His work has been featured in hundreds of media outlets, including the Wall Street Journal, TIME magazine, and National Public Radio, and he has lectured extensively throughout the United States and Europe on how to carry out charity effectively.
About the book:
Should anti-war protesters use graphic images to get public support for their cause, or will such images turn the public off? In encouraging the public to adopt sustainable behaviors, should environmental organizations ask for small changes like using fluorescent light bulbs or big changes like giving up cars? Why do most Americans say they oppose the cruel practices of factory farms and sweatshops yet still buy products from these places? And how can non-profits get more people to say yes to their requests to volunteer, donate, recycle, write a letter to a political prisoner, support gay rights, go vegetarian, conserve energy or make other positive changes?

Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change.

This is a casual discussion group of like-minded people who are interested in sharing views, supporting ideas and discovering a more in-depth look at vegan books. This will be a continual group that meets every other month. Hot tea and light vegan snacks will be provided. No cost to join us. Please check out my website for a photo of my office space and contact info. www.purejoymassage.com