Improving government site content with Google Analytics - Lunch & Learn

Common Web Platform Meetup
Common Web Platform Meetup
Public group
Location image of event venue


Our second Common Web Platform (CWP) meetup will focus on using Google Analytics to improve your content and design so that you can deliver better government digital services. There will be a hands-on workshop included.

Our event goals are:

• Share knowledge on how government agencies are using data to improve their sites

• Gather insights on what problems government agencies face when managing their sites and what product development is required to help CWP fit their needs better

Who should attend?
Due to limited spaces, this event is limited to NZ Government agencies interested in using Google Analytics to improve their sites and online services (those not using CWP are most welcome).

A casual lunch and refreshments will be provided. This event is free to attend.


12.00 Registration

12:10 Welcome and Co-funded Development Pool Update - Nicole Williams

12.20 Improving content with SEO and analytics - Lana Gibson

12.50 Hands-on Google Analytics workshop - BYO device

13.30 Event closes


Lana Gibson - Lanalytics (

Lana has worked in digital for more than a decade and spent over half that time using Google Analytics and SEO data to improve websites. She excels at turning numbers and graphs into plain English and believes in good design driven by data.

Lana will deliver a talk on using Google Analytics and SEO to measure and improve your content, especially for sites in the public sector. She will also run a workshop that gets you down to the nitty-gritty of using data to improve content and design around your user needs - remember to bring your laptop. It’s a good idea to have your Google Analytics account set up beforehand.

Nicole Williams, Head of Product, SilverStripe
Nicole oversees marketing and product strategy at SilverStripe ( including the roadmap for the Common Web Platform ( She’s passionate about leveraging SilverStripe’s open source community to create the best platform for public sector digital teams to deliver online services. Nicole will be giving a brief update on where CWP is headed and how you can have your say on new features.