Past Meetup

Free Tuesday Tech Talk: Uplift Modeling for Effective Marketing Campaigns

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Details

Join us as we introduce the concept of Uplift Modeling and how it differs from traditional Response Modeling. We will also present a case study on how we have used Uplift Modeling at Conclusive Analytics to increase marketing campaign effectiveness for a Fortune 500 retail client.

Free food and drinks will be provided. We'll start with meet & greet and networking, followed by a formal presentation. Space may be limited so RSVP early!