Past Meetup

Alternative Social Media Week 2013: New-school PR for Journalists and Bloggers

Location visible to members


Welcome to the The Content Creation Collective (, a meetup for all creative types with a penchant for digital - writers, bloggers, editors, journalists, videographers, designers and producers - involved in the creation of content.

So, it's Social Media Week 2013 ( in NYC, but does that mean missing out across the pond? Of course not! To celebrate social goings-on the world over (except here where we have to wait another pesky seven months), we're giving you an alternative event: New-school PR for journalists and bloggers.

What exactly is ‘new-school PR’? We think it’s a clever way of increasing your visibility online. Be this through the social takeover of Google+ – one of the best examples of 'new school PR' out there – or approaching editors via Twitter, or even ingenious digital PR campaigns, these days EVERYONE is a brand and EVERYONE needs to be mindful of their online visibility.

Samuel Pinney: Digital editor-in-chief, Heat and Closer

Samuel Pinney ( is the digital editor-in-chief of heatworld ( and closeronline ( He reads the entire internet every day, twice. Samuel joined heat in 2010, after working on Motorcycle News as the online editor.

He’s interviewed Harrison Ford, Daniel Craig, Matt Smith (who his is convinced is actually Doctor Who in real life) and Karen Gillan.

Sam will be exclusively talking to CCC members about how to break into digital content, which pitches get noticed at heat, and what heat is doing to improve its brand visibility via new-school PR.

Richard Kirk: Google+ expert

Richard Kirk ( runs SEO & earned media in Europe for Performics, one of the world's largest search agencies. He is passionate about building great stuff for the web and understanding the platforms that connect that stuff and people like you.

Not on Google+? You need to be. The semantic web has enabled Google to award influence to writers, journalists and bloggers. This has led to the birth of ‘Author Rank’ and the social takeover of Google+ - one of the best examples of 'new school PR' out there. Rich will tell you why all content creators need to be on Google+ so that they’re not shouting to an empty room.

So come along to the first CCC of 2013 on Tuesday 19th February at 6:15pm aboard the ever-majestic HMS President on the Victoria Embankment.

See you on board!

Natalie ([masked])

@C_C_C_UK (