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Join us for this FREE meetup on Friday, 21st July 2017 at 8am to 9:30am.
This meetup is designed to help business owners and professionals learn and network with like-minded individuals. It provides an open venue to share ideas, challenges and solutions – specifically on how content marketing can help build your business online.
Content is at the heart of any marketing strategy as businesses use content to engage customers and showcase their expertise. Powerful content can help grow your business on a professional level while selling your products. However, getting your content seen by your audience isn’t always as easy as you think. Our content expert for this Meetup, Catherine Dix, explains how to construct content marketing strategies that target your audience while driving growth.
The customer journey is fragmented across multiple channels and devices, making it increasingly harder for brands to break through and connect. But there is a way. Producing content native to the platform the consumer is on and customised to where they are in the buying cycle, is critical for any brand looking to achieve and maintain market leadership.
Discussions in this meetup will cover:
● Latest content strategies being used to drive large scale growth across industries
● How to target audiences across channels: email, blog, outreach, partnerships plus social channels
● How to determine what strategies will work to engage with customers in the new digital age
Catherine Dix leads a team of digital marketing experts to drive ROI and innovative inbound marketing campaigns for leading brands across three continents. She has worked at Web Profits (https://www.webprofits.com.au/) for more than six years, rising through the ranks to head up the content marketing and SEO delivery for clients including Westfield, Real Insurance, Australian Institute of Fitness and CUA. The search industry is subject to rapid change and she guides a team of more than 20 to deliver impactful results and develop forward thinking digital strategies for clients. In 2016 Web Profits embarked on its international expansion plan, opening offices in the USA and Singapore. These are in addition to its offices in Sydney, Melbourne and Brisbane. Prior to Web Profits, Catherine worked at UNICEF and for NGOs in the UK. She moved to Australia to complete a Masters on the impact that media has on society.
8:00 – 8:15am: Open Networking
8:15 – 8.30am: Introductions
8:30 – 8:50am: Presentation by Catherine Dix
8:50 – 9:05am: Questions & Discussions
9:05 – 9:30am: Open Networking
Complimentary coffee and light breakfast will be provided.
Hope to see you all there!