What we're about
Do you think that smart, strategic content is critical to the success of any online presence?
Does the idea of cocktails & conversation with fellow impassioned content geeks (and the occasional innocent bystander) sound like a really fun time?
If so, this group is for you.
We're dedicated to Treasure Valley professionals who are passionate about improving digital user experiences with smart, innovative, useful content. This includes professional content creators (content strategists, content marketers, web writers & editors, technical communications specialists, information architects, UX designers, social media community managers, SEO specialists) as well as anyone who's heard of content strategy and would like to know more.
Our meetings focus on issues surrounding the practices of content strategy and content marketing, including:
What content strategy is, why it's needed, and how it adds value
Trends and best practices in content strategy and content marketing
How content strategy intersects with related disciplines such as User Experience (UX) design, information architecture, Search Engine Optimization (SEO), Web analytics, and social media marketing
Content-related technology issues (content management systems, workflow management, XML-based intelligent content, etc)
We’ll have a rotating format – book discussions, presentations, networking events, etc. – based on member requests. We're also friends with many related professional groups in Boise, so we may occasionally have joint events - the more the merrier!