Geeffroy recommends you to forget about the so-called ‘vanity metrics’ and start checking the metrics that will support your business objectives and conversion.
During this meetup you will learn:
- which metrics matter for your business,
- how to define Key Performance Indicator (KPI) for your business objective,
- how to create dashboards to check your KPI
- tips how you can influence your metrics.
Geoffroy is an analytics specialist working at Liip.
Today, Google Analytics is one of the most used website measurement tool. Only part of the talk is focused on Google Analytics. If you use Matomo, Simple Analytics or Fathom you are welcome too!
* Talk will be in English
*Presentation by Geoffroy Perriard, Analytics specialist at Liip
*Q&A discussion EN/FR
*Followed by an apéro offered by Liip
Doors open at 18:30