• 5 content strategy principles to create compelling e-learning experience

    - Depending on the audience, talk will be either in English or French - Content strategy & e-learning To develop a sophisticated, engaging and well-organised course which learners will actually enjoy, the course needs to become learner centric. You need to structure it in an efficient and enjoyable way ensuring the audience remains engaged. Every aspect of the learning process needs to be streamlined and structured to meet learning objectives and maintaining a smooth flow through the learning materials. During this talk, you will learn: - how content strategy principles help you create an effective and enjoyable learning experience, - how to shape the learning experience for your audience, the vital preparation steps you have to go through before creating learning material, - a creative approach to learning content strategy and learning content production. ---- If you are - still - unsure to come, remember an apéritif is offered at the end of the meetup: beers, chips, popcorn and more conversation. This talk is open to all. Event is free but seats are limited! The meetup will take place at Liip office, on the third floor of Etraz 4. A lift is available. --- *Presentation by Laurence Wedrychowski, Brand Director, Pascal Willoughby-Petit, Managing Director, Holly Seager, Digital Project Manager Discover thelearning-lab.com & Penceo.com *Q&A discussion EN/FR *Followed by an apero offered by Liip Doors open at 18:30 Presentation 18:45 Wrap up and good night 21:00

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  • SEO strategy - how to perform a keyword research and select the best keywords

    Depending on the audience, talk will be either in English or French. Event is free but seats are limited! Reserve your seat here on meetup or contact: [masked]. --- Keyword definition is at the core of Google indexation. You want your pages to appear in Google searches when users look for information. You need to create the right signals with the right keywords in your writing. “Search engines like Google do not understand content the way human beings do. Instead, we look for signals we can gather about content and understand how those correlate with how humans assess relevance.” Extrait de What webmasters should know about Google’s “core updates” https://webmasters.googleblog.com/2019/08/core-updates.html Sara will lead you through a keyword research and keywords selection. You will learn how to : 1) perform a keyword research : how to define seeds and patterns, 2) select the keyword: how to chose keywords with a high potential (high search volume and low difficulty score), 3) create the right signals in your writing: how to integrate keywords on your web page. --- If you are - still - unsure to come, remember an apero is offered at the end of the meetup: drinks chips, veggie and more conversation. You have the opportunity to ask your SEO questions to Sara, our SEO fan girl. This talk is open to all. Skills in web writing and content edition are a bonus but not a necessity. Event is free but seats are limited! Thanks to Liip (www.liip.ch) for hosting us for this event. The meetup will take place on the third floor of Rue Etraz 4. A lift is available. --- *Presentation by Sara Moccand, SEO specialist at Liip *Q&A discussion EN/FR *Followed by an apero offered by Liip Doors open at 18:30 Presentation 18:45 Wrap up and good night 21:00

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  • How to use analytics for better conversion - with Geoffroy Perriard

    Geeffroy recommends you to forget about the so-called ‘vanity metrics’ and start checking the metrics that will support your business objectives and conversion. During this meetup you will learn: - which metrics matter for your business, - how to define Key Performance Indicator (KPI) for your business objective, - how to create dashboards to check your KPI - tips how you can influence your metrics. Geoffroy is an analytics specialist working at Liip. Today, Google Analytics is one of the most used website measurement tool. Only part of the talk is focused on Google Analytics. If you use Matomo, Simple Analytics or Fathom you are welcome too! --- * Talk will be in English *Presentation by Geoffroy Perriard, Analytics specialist at Liip *Q&A discussion EN/FR *Followed by an apéro offered by Liip Doors open at 18:30 Presentation 18:45

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  • SEO for copywriters: what you need to know - with François Briod

    “A SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor, ice tea...” The joke is still funny, but it doesn’t represent what’s expected from copywriters when it comes to SEO today. From the perspective of a SEO Specialist, we will walk through what copywriters need to know about SEO in 2019 to optimise the reach of their writing and have fruitful collaboration with SEO colleagues and with clients. Based on real life example, you will: - discover tools to help you identify & rank content opportunities, - learn about latest SEO best practices, - hear hands-on advices to optimize your content for organic reach. François is co-founder & CEO of Monito.com, the Booking.com for international money transfer services. Monito is on a mission to help people with lives across borders save $28 billion in excessive transfer fees paid each year. François is in charge of growing Monito’s audience. He has expanded Monito’s organic reach from 0 to 1m+ yearly sessions in a few years in collaboration with product owners, content writers & translators. --- *Talk will be in English *Presentation by François Briod, Co-founder and CEO at Monito *Q&A discussion EN/FR *Followed by an apero offered by Liip Doors open at 18:30 Presentation 18:45

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  • How headless CMS will disrupt copywriting - with Samuel Pouyt

    Today content is accessible on various platforms: website, apps, television, social media. With the increasing development of IoT objects, the headless CMS trend is raising. From a copywriting perspective, it is a nightmare to provide custom content for all these channels. What if you could create content regardless of the medium of publication? Headless, or API first, CMS is your answer. When Samuel chose to use a headless CMS for the European Respiratory Society, he did not know where he was going. He took the risk of trying a new approach to content management. The API first approach changed his way of working while simplifying it. He made many learnings, some of them because of implementation errors. He will share with us the complexity, limitations and benefits of headless CMS. --- You are shy? … don’t worry, me too. You are welcome also when silent :) All you need is your curiosity! The location is wheelchair accessible with an elevator. --- *Talk will be in English by Samuel Pouyt *Q&A discussion EN/FR *Followed by an apero offered by Liip -- Doors open at 18:30 Presentation 18:45 Wrap up and good night 21:00

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  • Meet & greet 2019

    Liip

    Hello content geeks, en 2018, nous avons discuté et nous avons appris. Je vous propose un Meet & Greet, sous la forme d’une discussion apéro ouverte à tous-tes. Le but de notre discussion pour cet apéro: * Discuter de ce que nous avons appris durant les précédents meetup et comment nous l’avons appliqué, * Rencontrer les petits-tes génies de la stratégie de contenu de notre région, * Ecrire des post-its avec les speakers et les sujets que vous aimeriez entendre, * Découvrir pourquoi c’est essentiel de réfléchir spécifiquement au contenu textuel de sites web ou montrer comment vous savez convaincre, * Partager vos meilleures lectures. De quoi avez-vous besoin pour cette rencontre? 1. Pas grand chose, il suffit de venir! 2. Vous êtes un-e grand-e timide? Pas de problème, moi aussi… pas besoin de chi-chi, vous serez accueilli-e-s même si vous êtes silencieux-se :) Un apéro est offert par Liip. Nous sommes impatient-e-s de vous voir! Encore une chose: nous sommes toujours à la recherche d'orateurs-trices pour les meetups! N'hésitez pas à nous contacter si vous souhaitez partager une expérience liée de près ou de loin à la stratégie ou la création de contenu :) --- 18:30 Ouverture des portes 18:45 Q&A discussion EN/FR avec un apéro offert par Liip 20:30 merci et bonne nuit

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  • How to write headlines that convert - with Fiona Cook

    Are you struggling to write headlines which will convince your customer to take action? Have you ever agonized over the blank screen waiting for inspiration and wondered how you will manage to write winning copy? *First of all, let’s learn! Fiona Cook, Digital and Content Marketing Specialist with IMD, Lausanne, reveals the main secrets of consumer psychology which will convert your customers to take action. She will also share her best writing tips and tools - lucky us! *Then, we practice! After the explanations, the writing! We will practice our headlines writing skills together. Learning by doing is my favorite, and actually the only way I can remember anything… Fiona will share a choice of practical headline writing tools to enable you to build your very own headlines fast. With Fiona’s tools and coaching, you will practice. So get ready to boost your copywriting skills and bring your friends too! We provide pens and post-its. You are shy? … don’t worry, me too. You are welcome also when silent :) All you need is an open ear! -------- * Doors open 18:30 * Talk in English 18:45 *Presentation by Fiona Cook, Digital and Content Marketing Specialist with IMD *Q&A discussion EN/FR *Followed by an apero offered by Liip

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  • Et si on envoyait tout péter pour ne garder que l’instinct? Avec Bertrand Tappy

    Service public, armée, rédaction d’un quotidien à grand tirage ou start-up… Qu’est-ce qui change notre manière de travailler le contenu? … et qu’est-ce qui reste identique dans notre travail, quel que soit notre projet? Qu’est-ce qui est de l’ordre du processus et qu’est-ce qui est personnel à chacun? “Je trouve intéressant - au-delà de travailler sur les processus de travail - de se pencher sur le sens que nous donnons à ce que nous produisons. Cette notion d’investissement émotionnel m’a toujours guidé dans ma carrière et je n’ai jamais regretté mes choix!” souffle Bertrand, notre orateur du jour. Il partagera avec nous: - ses apprentissages, comment il travaille et comment il s’investit, - ses réussites, les projets dont il est fier, - les projets qu’il ferait différemment aujourd’hui (on est toujours plus malin après!) Bertrand, notre orateur du jour! Après 15 ans d’expérience dans diverses rédaction romande et au Service de communication du CHUV où il a notamment créé le magazine plusieurs fois récompensé IN VIVO, Bertrand partage aujourd'hui son temps professionnel entre QoQa.ch, où il exerce la fonction de loutre à plume, divers mandats rédactionnels et sur scène en tant qu’improvisateur avec la Compagnie du Cachot. --- Vous n’avez besoin de rien, on s’occupe de tout. Vous êtes un-e grand-e timide? Pas de problème, moi aussi… pas besoin de chi-chi, vous serez accueilli-e-s même si vous êtes silencieux-se :) Encore une chose: nous sommes toujours à la recherche d'orateurs-trices! N'hésitez pas à me contacter si vous souhaitez partager une expérience liée de près ou de loin à la stratégie ou la création de contenu :) --- 18:30 Ouverture des portes 18:45 Présentation en français par Bertrand Tappy, Loutre à plume, QoQa Q&A discussion EN/FR Suivi par un apéro offert par Liip 21:00 merci et bonne nuit

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  • Words and the design process, InVision Design Talk

    Venez regarder en live le talk proposé par InVision =) Nous en discuterons ensuite avec un apéro offert par Liip! Let's watch the live talk together =) We'll discuss it afterwards with an apéro offered by Liip! -------- Words and the design process, InVision Design Talk When it comes to building products, some people might think of content as a final flourish, words on a page or screen that can be written just before launch. But we know thoughtful, consistent interface content is a core element of a well-designed user experience. In this talk, we look at how to incorporate content throughout the design process. Talk by Biz Sanford Biz has spent the last three years building products and tools that help more than 600,000 Shopify entrepreneurs grow their businesses. She manages Shopify’s voice and tone, sets content standards, and teaches the entire organization how to write their own great content. More information https://www.invisionapp.com/webinars/designtalks-ux-copy

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