Past Meetup

Discussion with the authors of Content Strategy for the Web 2nd edition

This Meetup is past

34 people went

Price: $10.00 /per person

Wilde Roast Cafe

65 Southeast Main Street · Minneapolis, MN

How to find us

We will be in the Parlour Room

Location image of event venue


So, yeah. We've got famous people coming to our July Meet Up. Did you know that July is Content Strategy Meet Up Month?

Anyway, Co-authors of the 2nd Edition of Content Strategy for the Web Melissa Rach and Kristina Halvorson will join us.

Format will be Q&A, so come prepared with your questions. And we might just have some books to give away.

About Melissa

Melissa Rach is vice president of content strategy at Brain Traffic (, where she leads an elite team of content strategists who solve messy content problems every day.

A pioneer in her field, Melissa began her career as a journalist and worked on her first interactive content project in 1993. Since then, she has become a respected authority on how organizations incorporate online content into their overall communications plans. In her nearly 20 years of experience in content and communications consulting, Melissa has worked with hundreds of clients worldwide—from Fortune 100 companies to start-ups. Her client list includes Amadeus, General Mills, Best Buy, Royal Caribbean, Target, UnitedHealth Group, Wolters Kluwer, Wells Fargo, and Carnegie Mellon University.

Hailed as a content strategy "methodology maestro" Melissa has developed some of content strategy's key tools and processes, including Brain Traffic's content strategy quad (—which is widely used by content strategists everywhere to explain their craft. Her methodologies have been taught at universities nationwide and recognized in books and blogs throughout her career.

When not working on client projects, she can be found writing and speaking about content strategy. Melissa was the technical editor for the first edition of Content Strategy for the Web, and returns as co-author for the second edition. She is also a columnist for Contents ( magazine and is the primary editor (not mention regular contributor ( for Brain Traffic's popular content strategy blog ( You can meet her in person at conferences such as Confab (, CS Forum (, and UX Week.

Melissa holds degrees in journalism and archaeology from the University of Wisconsin—and she uses both of them as a content strategist. She lives in Minneapolis, MN with her family and names her pets after punctuation marks.

About Kristina

Kristina is widely recognized as one of the most important voices in content strategy. She was instrumental in establishing content strategy as an essential practice in user experience design, communications strategy, and organizational design. Her seminal article, The Discipline of Content Strategy, was published in 2008 by A List Apart, the world’s most popular online magazine for web professionals. She also initiated the 2009 Content Strategy Consortium (, which was the first official gathering dedicated to the topic of content strategy. Then, in 2010, she delivered the keynote address at the world’s first Content Strategy Forum ( in Paris, France.

Published in 2009, Kristina’s book Content Strategy for the Web (1st edition, 2009) was, at the time, the only book published on the topic. Today, Content Strategy for the Web is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly-evolving industry.

Kristina is the founder of Confab (, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy and works closely with Fortune 500 companies as both a speaker and consultant.

Onstage, Kristina is a celebrated speaker, well-known for her humorous, practical, and inspiring talks. She has appeared at over 50 conferences, including the WOMMA Summit, SXSW (, The Future of Web Apps, UX Week, IA Summit, National Association of Government Webmasters, An Event Apart (, Online Marketing Summit, UX London, Intelligent Content, inControl, Ontario Communications Conference, Webdagene, j. Boye (, Content Strategy Forum, UX Lisbon, Web Content Conference, Webstock, Digital Marketing Forum, Content Strategy Applied, User Interface Conference, BOLO Digital Marketing, Sharepoint Summit, MinneWebCon (, Web 2.0 Expo, Do It With Drupal, and CMS Expo.

As host of the popular Content Talks podcast, Kristina’s lively conversations with content experts from all over the world explore how content strategy can help businesses in every industry.

Kristina was recognized by the 2011 SXSW Interactive conference as one of the industry’s top thought leaders. She recently appeared on the celebrated[masked] Minnesotans You Should Know list, published each year by Twin Cities Business. Her articles and interviews have been featured in .net Magazine ( (Europe’s top publication for web professionals), Interactions, UX Magazine (, and A List Apart. Kristina has been interviewed (,or.r_gc.r_pw.r_cp.,cf.osb&fp=26085ba78de0bed2&ix=seb&biw=1290&bih=1033) by dozens of other bloggers, podcasters, online magazines, business magazines, and other media for her insights on content strategy and the importance of treating content as a business asset.

Kristina lives in St. Paul, MN with her two children.