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Jim B.


Boston, MA

Member since:

January 4, 2011


Please tell us a little about yourself. What is you job title and/or professional role?

President of Avitage responsible for all aspects of the business, but especially our vision, values, methodologies and customer engagement and satisfaction.

Do you currently practice web content strategy or have an interest in moving into the field? Please explain.

For over 15 years we have helped B2B selling organizations develop and execute content strategies that support web and multimedia communications -- especially by enabling the front line to select, assemble and deliver relevant, mediated content.

How might you contribute to group discussions and/or the field?

I'm interested in re-thinking the traditional content production process, rules and techniques to adopt those that support new requirements of content marketing -- especially multipurpose, multi-format and multi-media content.

What do you hope to gain from participation in Content Strategy New England?

We are seeing the convergence of new technology, marketing and sales perspectives, and many content disciplines coming together to support new requirements. I'm looking for exposure to those practicing in this area as well as user perspectives.

Website and/or Twitter address @salesvpi @avitage


President of Avitage ( We provide services that help B2B organizations create, manage and deliver content like publishers - with formal process and frameworks - to accelerate customer's buying process and improve business outcomes.

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