(Panel Discussion) Content Strategy Tools: The Persona

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We're putting together a panel discussion about the Persona -- how to create them, how they're used used in content strategy (and other "________ Strategy" initiatives). We'll hear from those who use personas to drive strategic planning and content creation. We'll talk about how to create them.

Panelists will include a variety of content strategists, user experience gurus and marketing leaders, including:

Bryan Finke
Global Marketing Strategist
Yesmail

Katherine Gray
Content Strategist
Babcock & Jenkins

Ben Lloyd
President & Owner
Amplify Interactive

Robin Stevens
Principal & User Experience Consultant
Experience Lab, LLC

Isaac Szymanczyk
Senior Communications Strategist
Nike