We're putting together a panel discussion about the Persona -- how to create them, how they're used used in content strategy (and other "________ Strategy" initiatives). We'll hear from those who use personas to drive strategic planning and content creation. We'll talk about how to create them.
Panelists will include a variety of content strategists, user experience gurus and marketing leaders, including:
Global Marketing Strategist
Babcock & Jenkins
President & Owner
Principal & User Experience Consultant
Experience Lab, LLC
Senior Communications Strategist