May 10, 2010
Helping organizations tell their story in a branded, relevant and usable way. Planning for and maintaining content with the same care as any other strategic asset.
Approaches to content strategy, "specialties," deliverables, organizing processes, working with the other disciplines (design, development, SEO) in planning a site creation/redesign
Case studies; Tools; The Role of Brand in Content Strategy
Hello! I've been doing content strategy, in some form or another, for about 10 yrs, increasing the level of reach & involvement in web (and offline) projects over time. Excited to meet you all!
Thanks to everyone who came! This is by far my favorite professional group. Everyone is smart and curious and generous. And BIG THANK YOU to my co-organizer, Jim, who managed all the logistical details and did the day-of running around and made this Meetup so enjoyable for everyone. Yay for Jim!