Inclusive content strategy

This is a past event

106 people went

Price: $12.00 /per person


888 Brannan · San Francisco, CA

How to find us

We'll have a check-in desk set up in the lobby, you can't miss it!

Location image of event venue


On May 7th, join us for a conversation about inclusive content and design. We'll cover a range of topics, from writing for web accessibility to creating content for a variety of different audiences.

Our panel includes:

Vero Maldonado, Content Strategy Lead for Human at Airbnb

Vero leads content strategy for Airbnb’s humanitarian team. She’ll share what the team has learned about writing for vulnerable communities and the challenges of replicating Airbnb’s core product for good. She will also go over what differentiates Airbnb’s humanitarian efforts and how content plays a key role on the team.

Ashlee Phillips, UX Writer at MINDBODY

Ashlee believes web accessibility is one of the best ways to provide an inclusive experience for our customers. With this in mind, she’ll be sharing her research on how writers play a vital role in creating a more accessible web. She’ll talk techniques, tools, and more.

Emily Triplett Lentz, Content Strategy Lead at Help Scout

Emily Triplett Lentz is the content strategy lead at Help Scout. She'll cover what happened when she audited the company's site for ableist and other exclusionary language, and speak about the biases that frequently find their way into UX and marketing copy. She'll discuss alternatives that lead to clearer, more inclusive messaging, as well as a more loyal, enthusiastic audience.

Mai-Ling Garcia, Digital Engagement Officer for the City of Oakland

Mai-Ling is the Digital Engagement Officer for the City of Oakland. She'll share best practices for developing an inclusive style guide, and talk about scaling and measuring efficacy across an organization.

Doors open at 6:30 PM, talks kick off at 7 PM.

Come hungry (a full dinner and drinks will be served by Airbnb’s Food team) and bring your ideas and questions—we’ll leave plenty of time open for discussion.