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Waking Up in Seattle: *you're* the one that they want

  • Oct 13, 2010 · 7:00 PM
  • The Watercooler

The talk: "Well, it was a million tiny little things that, when you added them all up, they meant we were supposed to be together... and I knew it." So share Tom Hanks, as Sam in Sleepless in Seattle. He's pining for old love--but he might as well be pining for a content strategist! Content strategy offers the "million tiny little things" that add up to a more cohesive, consistent user experience--and that's valuable to designers, IAs, social media strategists, project managers, and other web strategy types. Whether your team needs to better understand your client's needs, articulate an approach, or align tactical decisions with a brand-driven, user-centered message architecture, content strategy can help. We'll discuss how the questions a content strategist brings to the table can enrich your deliverables and ways to reframe an RFP to upsell content strategy in your next pitch and bring a new partner into the user experience team. Because yeah, you're supposed to be together.
The speaker: Margot Bloomstein (
@mbloomstein) is the principal of
Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help organizations engage their target audiences and project key messages with consistency and clarity. With clients including Philips, Tretorn, Harvard, Tufts, Timberland, ECCO Shoes, Fidelity, NBC, and Sapient, she addresses messaging for both traditional and social media. A participant in the inaugural
Content Strategy Consortium, Margot speaks regularly on the evolution of content strategy within interactive agencies; recent engagements include SXSW, Web Content 2010, A List Apart, and more intimate regional events across the country. She holds a BFA in Communication Design from Carnegie Mellon University.
The schedule: 7:00: doors open 7:30: Margot speaks 8:30: post-talk mingling
The housekeeping: As with September's Ask the Content Strategist, we'll collect your entry fee at the door. Why the fee? We're footing Margot's travel. For November we'll definitely do a free event. Pinky swear.

Join or login to comment.

  • JS B.

    Very interesting. Good, practical presentation and discussion.

    October 15, 2010

  • Linda

    I thought the presentation was great, not to mention the presenter. Margot shared what her key deliverables were: thanks so much about the message architecture! and also shared great points about working with other web professionals like IA, Social Media, etc that really shows how these skills and p.o.v. help each other out. The venue, as always, was great. Thanks Watercooler guys! Can't wait til the next meetup!

    October 15, 2010

  • Luis A.

    The speaker was great, the space was great, there was plenty of beer, and great attendees. What else do you want in a meetup?

    October 14, 2010

  • Mark H.

    Information was useful. Liked that Margot broke it up by job title/ responsibilities.

    October 14, 2010

  • A former member
    A former member

    Excellent!! Margot is funny, engaging and clearly at home at the front of the room. I found her message about the value of content strategy to be appropriately grounded in the importance that upfront strategy and ongoing alignment have for delivering all kinds of projects with quality.

    October 14, 2010

  • A former member
    A former member

    Sometimes content strategy can seem like an amorphous concept, but Margot's walk-through descriptions of parts of her process made it much more concrete. The Watercooler venue is great and the behind-the-scenes work James, Vanessa, Scott, Brian and others do to make the events successful is very impressive--thanks!

    October 14, 2010

  • Andy F.

    Great people, great venue, great content.

    October 14, 2010

  • Nick

    Five star all out double rainbow! Margot was an amazing speaker with lots of great insight, we were lucky to get her. It was also good to see lots of familiar faces and several new ones, a lot of great conversations were had.

    October 14, 2010

  • Gina S.

    Loved it! Margot was a fun & dynamic presenter, and her content was accessible AND actionable. Thank you!!

    October 14, 2010

  • Sammy F.

    Margot Bloomstein was a terrific speaker. She was highly engaging and fun! She explained why/how she architects a brand message for her clients as part of her content strategy work and how content strategists are linked to other members of the agency team. Great meetup!

    October 14, 2010

  • Tiffani Jones B.

    Loved the practical advice / deliverables angle!

    October 14, 2010

  • Patty

    Can't wait!!

    September 8, 2010

48 went

Your organizer's refund policy for Waking Up in Seattle: *you're* the one that they want

Refunds offered if:

  • the Meetup is cancelled

Additional notes: Since we're collecting cash at the door, this shouldn't be a problem. But if by some quirk of fate Margot can't make it but we still have the meetup, it'll be free.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

Regardless of the refund policy set by the organizer, Meetup may issue refunds on an organizer's behalf if we determine that Meetup's Payment Policies have been violated.

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