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UPDATE: Jan 14
Note: The meeting place has changed. We will not be at the Watercooler, but at Adopt US Kids' office in downtown seattle.
Also note: If you can't make it, be sure to change your RSVP. We've already got a waiting list.
Here's how Site Club will work this time out:
Frank's going to kick off the session to discuss Mary Mahoney's brand strategy and messaging.
We'll break into smaller work groups, each focused on a particular section: Home, about/history, scholarships, blog, and Twitter/Facebook. (You may want to bring your portable computing device for easy reference.)
Then we'll reconvene, present recommendations, and Frank will take them back, work them up for Mary Mahoney, and report back to us in a week or so.
Remember: All this brainstorming and collaboration ends up having real influence on Mary Mahoney's site, better serving students and a non-profit organization.
Your homework: Look over the site, take notes, and if there's a section that especially interests you, zero in on it.
Last time we did Site Club, Vanessa Casavant analyzed USPS.com. This time, Frank Fani is going to lead a discussion of MaryMahoney.org -- and this time, he's got a real creative brief, so our feedback will have real impact on a non-profit site.
Come give your opinion or just learn from the discussion.
(We are requesting a $5 donation, for two reasons: Drinks, and because the Watercooler is now charging for their space. If that's a hardship, come anyway.)
7:00: Networking and conversation
7:30: Longtime member Frank Fani leads a discussion of the content on Mary Mahoney's site.
More details, from Frank:
MaryMahoney.org (http://www.marymahoney.org/) is the website for the Mary Mahoney professional Nurses Association (MMPNO), named after the first African American nurse in the US.
Their primary mission is to provide financial aid and scholarships to students of African heritage who pursue studies leading to careers in professional nursing.
Their new motto is: "Proud of Our Past and Embracing Our Future"
With that in mind We will discuss:
what sections should they have on their site
what should they say in each section
what should they tweet about
what should their Facebook page say,
what they should blog about, what they should not blog about
Complete redesign of the website in a "hub and spokes" model with Twitter/Facebook and YouTube. As well as how we collapse all the sections on the site into five sections. What should each section convey?