Christopher Johnson, the naming and verbal branding specialist behind the Name Inspector, joins us to discuss content at its most precise: the art and craft of microcopy.
His new book Microstyle: The Art of Writing Little (http://www.microstyle.org/) was just published. You can get a copy ahead of time or show up and find out what it's all about at the meetup. (Dwight Garner in the New York Times digs it (http://www.nytimes.com/2011/07/27/books/microstyle-by-christopher-johnson-review.html?smid=tw-nytimesbooks&seid=auto).)
NEW SPACE: The kind and amazing folks at the School of Visual Concepts are letting us use a classroom -- we'll be in 106.