The main strategic questions companies need to consider are how to create value for customers, how to capture part of that value, and finally how to defend themselves (or their products/services) against competitors who want to have a piece of the pie.
To think about these questions, strategists have developed frameworks such as industry analysis, value chain analysis, core competencies and blue ocean strategy. These frameworks however have been developed with traditional industries in mind. It turns out that strategies in the so-called networked markets -think online businesss- are typically very different.
In this talk, Professor Govert Vroom, Professor of Strategic Management at IESE Business School will discuss several strategic concepts and frameworks that specifically apply to these networked markets, exploring phenomena such as winner-takes-all-markets, critical mass, network effects, and platform competition. As many markets become more and more networked, to be successful we all need to supplement our knowledge of traditional strategies with these new strategies.
The event will conclude with a networking reception.