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"From Running Lean to Scaling Lean" talk w/ Ash Maurya (Skype)

"From Running Lean to Scaling Lean" talk in Copenhagen, presented by Ash Maurya, author of Running Lean and creator of Lean Canvas (we had Ash over in Copenhagen in 2014). 

This is a paid event and you'll receive a free hardcopy of Ash Maurya's new book "Scaling Lean".

Please sign up for the event here.

Here's what Ash writes:

"Whether it's getting the green light on a new venture, or securing an additional round of funding, entrepreneurs are constantly faced with the challenge of demonstrating progress to their stakeholders. 

The term stakeholder is loosely defined here to include anyone with a vested interest in your business idea. This could be an investor, corporate sponsor, spouse - even yourself. 

Remember that while ideas are cheap, acting on them can consume years of your life. 

Up until now, we have typically relied on two measures of progress: how much stuff we're building and how much money we are making. Both of these are unreliable proxies of progress that can lead us down the wrong path of building something nobody wants.

In this talk, you’ll learn how to focus on a single metric that all stakeholders want - aka TRACTION. Further, you’ll learn how to use this metric to build a traction model, and identify the bottlenecks or constraints holding you back.

For those already familiar with Running Lean (not a prerequisite to attend):
The big epiphany in Running Lean was viewing your business model (not your solution) as the product. This talk will focus on how you measure the output of a working business model through additional thinking processes like the Theory of Constraints, Jobs-to-be-done, and Systems thinking.

This talk previews content from my upcoming next book: Scaling Lean. 
You'll receive a hardcopy of the book when it comes out in June."

Advance praise for Scaling lean:

Seth Godin, Author of Linchpin

"A smart book for smart founders who seek to make an impact. It will forever change the way you see your project."

Brad Feld, Foundry Group

"A practical field guide to smarter decision-making at the early stages of a business."

Join or login to comment.

  • Alessandra R.

    Selling my ticket half price. Anybody?

    April 14

  • Erik S.

    Uhm, where is it? Or is it completely virtual?

    April 10

  • Sebastian S.

    Hi guys, quick update regarding tomorrow:

    If you haven't done so, please get your ticket over at

    Ash will go live on Skype at 6 pm, so please arrive in time. The livestream will be held at the Foundershouse canteen, if you have trouble finding it ask for Paul.

    For the FAQ, Ash wants to use (Code: LSC), Paul will remind you tomorrow.


    April 13

  • Nicolaj C.

    I'm selling my ticket if anyone is interested in going!

    April 11

  • Nicolaj C.

    I'm a bit confused. There are two events on Meetup and one on Picatic. One mentions it's a Skype call, the other two doesn't - hence I would assume it's in person.
    Which is it?

    April 8

    • Sebastian S.

      Sorry for the confusion, something went wrong when we created the event. Both are via Skype this time! (We had Ash over two years ago, hope you were there!)

      April 8

  • Zubair Q.

    I'm glad this is still running. I heard it was shutting down though. What is the status of the Meetup?

    2 · April 8

    • Sebastian S.

      Happy to hear :) At least we want to morph into something new. Hope to see you Thursday!

      1 · April 8

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