The right honourable Copywriters Guild of Dublin are NOT a secret organisation - but we are an organisation with secrets.
We meet once a month to talk anything and everything about direct-response copywriting.
For the unitiated - X It's not brand copywriting X It's not creative copywriting X It's not content marketing X It's not SEO copywriting X It's not UX writing
Direct-response copywriting is salesmanship in print, and on-screen.
That's sales-man-ship in the biblical sense, as in hu-man: all are welcome (and we won't ask about your pronouns).
We're all about stimulation of Halbert's Greed Glands and the magical transmutation of symbols into gold through application of these dark arts: > Curiousity arousing headlines > Hooks you know you shouldn't bite on, but baited so temptingly you chomp down anyway > Open loops so maddeningly itchy, you'll be worried about brain parasites > Logic-destroying emotion, neatly shoehorned into a funnel-optimised structure > Salty truths more moreish than nachos > Honourable manipulation - it's not an oxymoron > And wait, there's more...
- But you'll have to come along to find out.
So if you're engaged and excited by names like David Ogilvy, Gary Halbert, Dan Kennedy, Eugene Schwartz, Robert Cialdini, Ramit Sethi, Niccolo Macchiavelli & Robert Greene:
See you on the first Tuesday of every month, from 6pm to 8pm.
Remaining meetups for 2019: > Tuesday 3rd September > Tuesday 1st October > Tuesday 5th November > Tuesday 3rd December
NIV Matthew 13:12 - "Whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them."
“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money…"
-David Ogilvy, 'Ogilvy On Advertising'
You can't get anyone interested unless you get their attention first.
But you have to do it in the right way...
At our second Meetup, we'll talk about what's involved.
* A pen or pencil
* 1x A4 sheet of paper
* A modicum of curiosity
* A functioning set of Halbert's Greed Glands