Customer centric organisations - the journey from insights to brand & beyond

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Join us for our first event of 2019 from the comfort of your own device. We’ll be live-streaming a talk on insights driven brands and business models, and our journey from insights to action. During a co-design workshop in 2018 members gathered insights into the future of the CX Collective, now we’re ready to share what we’ve done with them!

Through this event, we’ll go over the insights members have uncovered during the co-design session and showcase how they translate into a brand identity for the CX Collective and a business model that will help us grow the community and our collective practice.

Please note that there wont be a recoding of the event. This event will be live-streamed and the link will be published on meetup on the day of the event. The livestream audience will be able to ask questions via

7.30am - Arrival and networking
8.00am - Talk and Q & A (Livestream starts)
9.00am - Close

Looking forward to having you join via the livestream!

About the speakers

Sarah Clearwater, Founder, CX Collective
Passionate about human centred design and frustrated with the lack of peer networks in Auckland, Sarah started the CX Collective in 2017 to bring together people who help organisations shift focus from profit to people. Working in service design, business strategy and customer experience over the past 12 years, Sarah has helped organisations in the public and private sector in Europe, the UK and NZ to put human experiences at the heart of business. A fellow of the RSA (Royal Society for the encouragements of Arts, Manufactures & Commerce), Sarah is an active voice in the global conversation on design-led innovation and - through her innovation agency REFRAMR - mentors and speaks on designing with and for people.

Guy Whateley, Director, Saturday
Guy plumbs the depths of strategic questions like who are you, what’s your purpose, and why should anyone care. After a decade or two treading the boards of ad agency land in London, SE Asia and NZ – Y&R, Leo Burnett, Grey and Saatchi & Saatchi – Guy fell in love with corporate identity and design and has been helping change the way people feel about clients’ businesses ever since.

David Storey, Creative Director, Saturday
With 20 years’ experience in England and New Zealand, David is Saturday’s naturally curious and inquisitive creative lead for the agency. Having worked on many high profile accounts including Aston Martin, Santander and Mercedes-Benz as well as leading projects for Vodafone, Mercury, NZSO and Organ Donation NZ. David brings to clients’ business a highly conceptual problem-solving approach, that translates business communication issues and opportunities into potent, compelling design ideas.