We all agree that companies today must be customer-led to compete and win. But most B2B companies are still either sales-led or product/engineering-led. So no matter how customer-led we are as marketing and sales pros, this gets in the way of achieving our personal and professional goals within our companies.
Let's change that. Let's band together and help each other drive the customer-led mindsets and behavioral changes across our organizations. Let's lead by example and put the customer at the center of everything we do.