• DC Digital Analytics - December 2018 Meetup

    DC Digital Analytics brings together digital analytics professionals for an evening of talks and discussions specific to our industry. This time, our meetup will specifically focus on data science. Join us for drinks, food, and data! TIMELINE: 6:30 - 7:00 Socializing 7:00 - 8:30 Talks TALK 1 - "Accelerating Cybersecurity Applications with RAPIDS" by Bartley Richardson, Senior AI Researcher / Senior Data Scientist (AI Infrastructure) at NVIDIA Network data continues to increase both in terms of volume and velocity. Current methodologies that address cybersecurity concerns focus on heuristic-based approaches (signatures) and use massive CPU scale out. This talk illustrates how we can move away from signature-based anomaly detection while increasing the speed of analytic results using a GPU platform and the open-source RAPIDS ecosystem. TALK 2 - "Data Ethics" by Ritika Bhasker, Senior Data Scientist at DevResults We’re slowly beginning to talk about the effects of the work we do as data scientists (and it’s about time!). This talk will focus on how best to incorporate data ethics considerations throughout the data science workflow. TALK 3 - "Multilingual Text Classification with Multitask Neural Networks" by Ben Radford, Chief Scientist, LevelUp Research LLC Researchers typically analyze texts from multilingual corpora individually by language or by translating all texts into a single common language. This is costly and unrealistic in scenarios where machine translation services are not an option. We introduce a zero-shot transfer learning model, 0-BlinC, that utilizes cross-lingual information to facilitate seamless text classification in language B even when training data are only available in language A. In this talk, we provide an introduction to word embedding (i.e. word2vec) and use this to motivate our work on multilingual language modeling and classification.' THE HOST Viget is a full-service interactive agency that helps plan, design, build, and market successful digital and hardware products. Founded in 1999, the company includes 67 people across the Washington DC Metro area, Colorado, and North Carolina. https://www.viget.com PARKING There is a free parking deck behind the building that can be accessed off of S. Maple Ave, West Broad Street (Route 7), or South Washington Street (Route 29/Lee Hwy). Guests can park in any non-reserved spot. Please be mindful of the reserved restaurant parking during certain hours. There are some covered spots available as well. METRO / PUBLIC TRANSPORTATION The closest metro is East Falls Church on the Orange/Silver line. Viget is located 1 mile from the metro with sidewalks along the whole way. Bus lines 2A and 3A also run from the metro to Viget's office. Cabs and Ubers are also available from the metro. The following bus routes stop right by Viget. • 2A (Arlington/Merrifield) • 3A (Annandale/Falls Church) • 28A (Tysons/Alexandria)

  • DC Digital Analytics - April 2017 Meetup

    Wunderman DC

    DC Digital Analytics brings together digital analytics professionals for an evening of talks and discussions specific to our craft. Join us for drinks, food, and data! Hosted by ObservePoint (https://www.observepoint.com/), Wunderman DC (http://wunderman.com/), and Viget (https://www.viget.com/), we’ll have food and happy hour from 6:30 to 7:00, followed by an hour to 90 minutes of presentations and discussion. This meetup will have three great facilitators and speakers: Kyle Richards, Director of Field Marketing at ObservePoint — roundtable discussion We’ll be trying something new at this DC Digital Analytics meetup — a ~30 minute roundtable discussion! Kyle Richards from ObservePoint will lead the conversation, where you can share the biggest challenges you face as analysts, along with solutions and insights. We’re looking forward to having a broader conversation among the group and actionable ideas you can take away. Sam Bronson, Digital Analytics Manager at U.S. Department of Health & Human Services (HHS) — “Golden Partnership: How to Improve Website Findability with Actionable Analytics and Content Analysis” While engagement campaigns that focus on social media can be effective at increasing awareness and driving some traffic to websites, there are opportunities for much bigger returns on investment (ROI). By partnering with content analysts and implementing research-based strategies, you can significantly improve the findability of your website. In this presentation, Sam makes the argument for the qualitative research methods to inform content selection, keywords, and SEO strategy. Mike Duke, Managing Director at Wunderman DC — “Making Data and Creativity a Reality” We’ve all been hearing about the emergence of big data for quite some time now. Agencies, media companies and clients continue to look for ways to bring data into the creative process leading to bigger ideas that create customer value and have bigger impact. At the end of the day, brands want and need measurable results, and they need them immediately. Marketing organizations are forced to transform how they think and work to deliver on this mandate. In this session, Mike will discuss how data and creativity come together to deliver breakthrough ideas for clients and the organizational transformation required for data and creativity to work together, collaboratively, as a team. Getting to Wunderman DC 1055 Thomas Jefferson Street, Suite 200 Washington DC, 20001 We are in the Foundry building, right across from Baked & Wired. There is construction on the 30th side of the building, so please enter the lobby on the Thomas Jefferson side, or through the garage up to the Mezzanine level. On the day of the event, you can call (202)[masked] for an escort from the Mezzanine. Parking: Colonial Parking ($12 after 4pm) — 1. From M Street, turn onto 30th Street (toward the water). 2. Make a right into the garage on 30th Street right after you cross over the C&O canal. 3. Our building is the first building on the right as you cross the canal. There’s a parking garage in the basement. Park and take the elevator to the Mezzanine level. A Wunderman staff member will escort you to the 2nd floor. Metro Stop: Foggy Bottom, on the Blue and Orange Lines (15 minute walk from Metro) — From Foggy Bottom, turn left onto Pennsylvania Avenue from the George Washington Circle, which becomes M Street. Turn left on Thomas Jefferson Street, and our building sits on the C&O Canal on the left (located in the Foundry Building). Someone will be in the Mezzanine to escort you to the 2nd floor. Metro Stop: Dupont Circle on the Red Line via DC Circulator — Exit train towards South Circle side to appear on 19th St. Cross Street so you’re on the same side as Buffalo Billiards. Walk towards N Street to line up for the DC Circulator bus. Fare is $1.00 each way. Bus stop is located at M St. in between 30th & Thomas Jefferson Sts. (across from the Barnes & Noble). Cross M St. to Thomas Jefferson St, our building sits on the C&O Canal on the left (located in the Foundry Building). Someone will be in the Lobby to escort you to the 2nd floor.

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  • DC Digital Analytics - October 2016 Meetup

    DC Digital Analytics brings together digital analytics professionals for an evening of talks and discussions specific to our craft. Join us for drinks, food, and data! Hosted by Huge (http://www.hugeinc.com/) and (http://viget.com/)Viget (http://viget.com/), we’ll have food and happy hour from 6:30 to 7:00, followed by an hour to 90 minutes of presentations and discussion. This meetup will have three great talks: Dan Haggerty, Director, Digital Analytics at PBS — "Be More: Data Driven" Many people think of PBS as a television network. But in fact it is a membership organization that syndicates content. Through this work, PBS seeks to offer everyone from every walk of life opportunities to explore new worlds, new ideas and broaden their personal horizons; to Be More. Learn how the Business Intelligence team at PBS approaches Digital Analytics for this unique business model. Director of Digital Analytics Dan Haggerty will walk through the PBS analytics infrastructure and the challenges and freedoms that comes from measuring success in an organization that is not always concerned with the bottom line. Adam J. Doolittle, Digital Marketing Manager at Framebridge — "A/B Testing: Cheapest Source of Growth" Why A/B testing is the best and usually the cheapest source of revenue growth. We'll dive into to popular case studies on High Tempo Testing along with specific testing results from local DC companies. On top of all that, we'll explore the fundamentals of creating hypotheses that guarantee learnings — followed up by tools, sites, and resources to start a High Tempo Testing program at your company. Andrew Breza, Director, Data Insights & Analytics at BulletinHealthcare — "Just-in-time analytics." Having extensive knowledge of your organization's analytics isn't useful if you can't convert data into action. Marketers know the importance of delivering the right message at the right time, but the fire hose of data at our fingertips can be overwhelming both to analytics professionals and the senior managers we seek to influence. Learn about an approach to analytics that emphasizes getting the most relevant data in front of the right audience as soon as it is available without having to dig through mountains of irrelevant information first. Tools ranging from Tableau to Shiny and even Slack can automate a surprising amount of the most arduous parts of a digital analytics workflow. Getting to Huge Here's how to find the entrance: Metro: You can walk from the NoMa-Gallaudet stop. Parking: You can find free street parking around the Union Market District.

  • DC Digital Analytics - June 2016 Meetup

    Capital One

    DC Digital Analytics brings together digital analytics professionals for an evening of talks and discussions specific to our craft. Join us for drinks, food, and data! Hosted by (https://www.capitalone.com/)Capital One (https://www.capitalone.com/) and (http://viget.com/)Viget (http://viget.com/), we’ll have food and happy hour from 6:30 to 7:00, followed by an hour to 90 minutes of presentations and discussion. This meetup will have three great talks: Phil Kemelor, Senior Manager at Ernst & Young — “The Last Transformation” So “riddle me this” … Why after 20 years of digital transformation, is analytics still considered an “add on” or something that isn’t quite as important as the rest of the digital workstream? How come 3 out of 5 conversations with your fellow digital analysts are about the lack of attention you’re getting for the brilliant analyses you’re developing or the fact that 67% of your job is made up of pulling page view numbers for the VP? Analytics is all about creating change. Let’s talk about what you can do to foment revolution in your organization. Phil will share what he has learned as a Fortune 500 practitioner and consultant to help you light the spark. Paul Hunt, Strategy Director, Analytics at Blue State Digital — “Misunderstanding your Audience” Blue State Digital's core work is about connecting organizations to their communities of supporters. In this discussion about audience analysis, Paul will cover how BSD thinks about audiences, and how analytics can be used to go beyond common pitfalls and assumptions. For example, digital analytics allows us direct access to behavioural data, which can supplant the traditional use of demographic profiling. Steve Harris, Sr Director, Digital Analytics at Capital One — "How to be a Data Driven Organization" As an industry, we can do a better job defining what we are. We can be in so many parts of an organization — tech, business, analytics, marketing, operations, etc. — part of it is because we can do better at elevating the work we do and how we contribute to an organization. Directions: Address: 8020 Towers Crescent Drive, 2nd Floor, Tysons Corner, VA 22182 Metro: Take the Silver Line to Tysons Corner. As you exit the metro, take the left exit and cross the bridge. Enter the Tysons Corner Mall and exit the mall through the AMC Theater exit. Walk across the parking lot and head towards the building with the Capital One signage (8020 Towers Crescent). It’s about a 12 minute walk from the Metro. See this view (http://towerscrescent.com/metroaccess.html). Driving: Guest parking lot location (https://goo.gl/maps/VxVa8DZ9KJo). We will validate your parking ticket.

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  • DC Digital Analytics - April Meetup

    Social Tables

    ABOUT DC Digital Analytics will bring together digital analytics professionals for an evening of talks and discussions specific to our craft. Join us for drinks, food, and data! Hosted by Viget (http://viget.com/?utm_source=dcda&utm_medium=dcda), we’ll have food and happy hour from 6:30 - 7, then an hour (or so) of presentations and discussion. This meetup will have three great talks: Tim Lowden, Program Analyst and Eric Mill, Software Engineer, Digital Analytics Program at GSA Tim Lowden and Eric Mill will talk about analytics.usa.gov (http://analytics.usa.gov/), the public face of the US government's web traffic. analytics.usa.gov (http://analytics.usa.gov/) shares live public data on what people are seeing and doing on U.S. government websites, where they come from, and what technology they're using to do it. The site is a product of the Digital Analytics Program, in partnership with 18F. Ian Balina, Watson Analytics Evangelist at IBM Analytics IBM Watson Analytics Live Demo: IBM Watson™ Analytics (http://www.watsonanalytics.com/) is a cloud-based service for data analysis and visualization that allows businesspeople to discover patterns and meaning in their data all on their own. Watson Analytics delivers a unified analytics experience on the cloud and helps you focus on the drivers that matter most in your business. By automating the steps of data access and refinement, predictive analysis and visual storytelling, Watson Analytics immediately identifies and explains hidden patterns and relationships to accelerate your understanding of why things happened and what's likely to happen. Brian Gleason, Digital Strategist at Huge Brian Gleason will discuss the communication gap that occurs all too often between analytics professionals and their team, clients, and almost anyone they come across outside of their profession. The talk will cover the positives, the frustrations and how finding a common ground can help get more buy-in from current and potential clients, as well as help educate other members of your company.

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  • DC Digital Analytics - December Meetup

    Viget

    $1.00

    ABOUT DC Digital Analytics will bring together digital analytics professionals for an evening of talks and discussions specific to our craft. Join us for drinks, food, and data! Hosted by Viget (http://viget.com/?utm_source=dcda&utm_medium=dcda), we’ll have food and happy hour from 6:30 - 7, then an hour (or so) of presentations and discussion. This meetup will have three great talks: "Data Science & Behavioral Analytics for Marketing" by Dr. Joseph Marr, Senior Principal Data Scientist at SYNTASA (http://syntasa.com/) Dr. Joseph Marr will discuss the value of a unified marketing analytics and data science team that is focused on behavioral analytics in today’s digital marketplace. His discussion will include how marketers can use data science in their everyday operations to help them achieve better results. Attendees will gain an understanding of the value proposition delivered by data science best practices. "Data-Driven Attribution: A Strategy to Building an Effective Attribution Program" by Markus Hammer, Senior Analyst at HUGE (http://www.hugeinc.com/) Attribution has been one of the most talked about marketing buzzwords for the past few years and has been widely lauded as the holy grail to marketing effectiveness and spend efficiency. In this talk, we’ll review the concept of data-driven attribution and discuss how to successfully implement this approach for your organization or your clients. "Iteration and Improvement" by Sara Hoffman, Web Traffic Analyst at World Wildlife Fund (http://www.worldwildlife.org/) Expanding the analytics footprint as an in-house analyst and creating a culture of measurement. GETTING HERE There is a free parking deck behind the building that can be accessed off of S. Maple Avenue, West Broad Street (Rt 7), or South Washington Street (Rt 29). Guests can park in any non-reserved spot. The closest Metro is East Falls Church on the Orange Line. The office is located 1 mile from the Metro and, with sidewalks along the whole way, is easily walkable. Cabs are also available from the Metro. To more accurately gauge attendance, please pay a nominal $1 fee to RSVP. Contact [masked] with questions. Hope to see you there!

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  • DC Digital Analytics - June Meetup

    Canvas

    DC Digital Analytics will bring together digital analytics professionals for an evening of talks and discussions specific to our craft. Join us for drinks, food, and data! Hosted by HZ (http://www.hzdg.com/) and Viget (http://viget.com/?utm_source=dcda&utm_medium=dcda), we’ll have happy hour from 6:30 - 7, then an hour (or so) of presentations and discussion. We'll have five presenters and four talks. Zach Wales (http://www.hzdg.com/team/zach-wales), Teisha Collins (https://www.linkedin.com/in/teishacollins), and Tom Deahl (https://www.linkedin.com/in/tomdeahl) of HZ (http://www.hzdg.com/) will present on two topics: Super Automate Your Cross-Platform Reports We've all spent hours upon hours creating campaign reports with data from Google Analytics, AdWords, Facebook, and whatever other platform we used. Fear these reports no more! We'll delve into how SuperMetrics can save you time and automate your cross-platform reporting in a flash. The Walking Data They terrorize all of us: those campaigns that we ended months ago but are somehow still driving traffic. Just when you thought Zombie data killed your attribution model, we came up with tips to prepare for the datapocalypse and take care of undead data once and for all. Additionally, we'll have talks about: Long-Term Success for Ongoing Analytics Engagements by Ben Travis (http://viget.com/about/team/btravis?utm_source=dcda&utm_medium=dcda), Digital Analyst at Viget (http://viget.com/?utm_source=dcda&utm_medium=dcda) Despite "analytics" as a popular buzzword, many business teams reach out to analytics consultants because they struggle to actually put analytics into practice. As analysts, these engagements can be rewarding, but often present many challenges. In this talk, we'll review helpful tips to get the most out of this type of work, from technical implementation to ongoing communication to delivering engaging insights. Help! Get my data out and into Excel! by Enrique Gonzales (https://www.linkedin.com/profile/view?id=1394024&authType=name&authToken=LQAl&trk=api*a109924*s118458*), Director of Analytics at AAAS Science (http://www.aaas.org/) Adobe Analytics, Google Analytics, and Web Trends all offer different ways to pull data directly from the tool into Excel. This session will talk about Adobe’s Excel integrations, Google’s Add On for Google Docs, and ways to pull WebTrends data into Excel. All three use APIs to pull the data into spreadsheets.

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  • DC Digital Analytics - September Meetup

    WeWork 718 7th St NW

    DC Digital Analytics will bring together digital analytics professionals for an evening of talks and discussions specific to our craft. Join us for drinks, food, and data! Hosted by HZ (http://www.hzdg.com/) and Viget (http://viget.com/), we’ll have happy hour from 6:30 - 7, then an hour of presentations and discussion. We'll have talks from: "How to Weaponize Your Data" by Zach Wales (http://www.hzdg.com/team/zach-wales), Director, SEO, SEM, Analytics at HZ (http://www.hzdg.com/). "Fundamentals of Analytics Planning & Implementation" by Evelyn Chou (http://evyfindstheway.com/), Senior Business Analyst at AKQA (http://akqa.com/). "Responsive Content: Building Personalized Web Experiences" by Albert Wavering (http://www.albertwavering.com/), Analytics Architect at Blue State Digital (http://www.bluestatedigital.com/). Want to give a talk at a future meetup? Submit your idea here to be considered for our panel of speakers (http://goo.gl/Oqm9OO). Please email paul.koch (at) viget (dot) com with any questions. Hope to see you there!

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  • DC Digital Analytics Thursday

    Blue State Digital (right above Hill Country BBQ)

    DC Digital Analytics Thursday will bring together digital analytics professionals for an evening of talks and discussions specific to our craft. Join us for beer, pizza, and a healthy topping of data. Hosted by Blue State Digital (http://www.bluestatedigital.com/) and Viget (http://viget.com/), we’ll have happy hour from 6:30 - 7, then an hour of presentations and discussion. We’re currently slated for talks about data visualization, testing culture, and tag management. Want to give a talk, too? Submit your idea here to be considered for our panel of speakers (http://goo.gl/Oqm9OO). Please email paul.koch \at\ viget \dot\ com with any questions. Hope to see you there! ---------------------------------------------------- "Make Better Visuals (and Save Ink while You're at It)" by Mitch Daniels (http://viget.com/about/team/mdaniels), Viget Don't just tell clients about their data -- show them. A well-designed visual can present a more clear and compelling story than boring old words. Learn how to up your visuals game to make your reporting more engaging and effective. "Creating a Culture of Testing: How to Get Everyone to Contribute Testing Ideas" by Albert Wavering (http://www.albertwavering.com/), Blue State Digital Testing culture doesn’t maintain itself -- so how can you encourage everyone on your team to contribute to the process of testing and optimizing sites? "Google Tag Manager for Fun and Profit: Effective Practices" by Paul Koch (http://viget.com/about/team/pkoch), Viget Google Tag Manager just turned one-and-a-half years old. As an agency, Viget has now implemented the tool on dozens of sites -- so what have we learned? We’ll discuss the processes for managing and sharing best practices; common issues we’ve identified; and ways we’re continuing to evolve.

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