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Scoping & Maximizing Sales Training and Coaching Investments

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  • 1133 15th St NW, Washington, DC 20005

    1133 15th St NW, Washington, DC 20005, Washington, Di (map)

    38.904854 -77.034004

  • Wondering why organizations are indicating they are ramping up their focus on sales training effectiveness and coaching in 2017?  How your training budget and expenditure compares to others?  Whether to build, buy or ally for sales training and enablement?  Wondering how to build your first or refreshed onboarding or development program?  With no shortage of sales training vendors and no clear line of sight into what or how to measure sales training's effectiveness, Caroline Holt--career sales rep and 12 year sales training veteran-- and Steve Richard--chief revenue officer for a high growth sales coaching and reinforcement tool will take you through how to approach sales training investments in a smart, methodical and scalable way.

    Agenda for session: 

    1. State of the Training Union
    2. Assessing Your Need & Establishing Your Goals
    3. Creating Your Project Plan/Execution Strategy
    4. Implementing, Measuring Your Results & Tweaking
    5. Closing & Additional Q&A

    A little more on our speakers:

    Caroline HoltA results-oriented leader with extensive experience selling network-based consulting services to C-level executives, as well as building sales training & coaching programs to onboard and upskill inside & outside reps, account execs, business development reps, sales managers and entire sales teams. Her work decreases time to productivity and drives revenue for customers.  She has worked for many in house and consultative roles bringing both experiences to this session.

    Steve Richard- A tenured sales trainer who believes: Improving sales performance requires three things: trained sales managers, adequate qualified opportunities at the top of the sales funnel, and sellers who can develop/guide sales strategy by uncovering and influencing what the customer wants to achieve.  

    This will be a great session for sales leaders, sales managers, sales enablement professionals and reps excited to help support or advocate for more effective sales training and coaching investments in their organizations.  Content will be geared towards organizations with at least 50 reps. Please share our event and community with your colleagues and friends in sales.  You can  share our event on LinkedIn and Twitter­­. Our hashtag is #DCSales and Twitter account is @Enterprise_Sale­­. 

    We look forward to seeing you in January for this excellent sales talk! 

    Big THANK YOU to 1776 for sponsoring this Meetup. 1776 is a global business incubator for startups that solve the world's most challenging problems in education, energy, health, transportation, and cities.


    The Enterprise Sales Meetup is a B2B sales community for sales professionals to share ideas, network with peers, and learn innovative approaches from noted sales leaders.  We host communities in NYC, Boston, London, and elsewhere.  If you wish to be a sponsor, please reach out to Sarah Fricke at [masked] for more information.

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RSVPs close: Jan 26 at 4:00 PM

Our Sponsors

  • PerformYard

    Intuitive & easy to use CRM that works for closers and SDR's

  • Hanover Research

    Global information services firm providing knowledge support

  • Outreach

    Enterprise outbound platform to streamline sales communication

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