1776 Wilson Boulevard, 5th Floor, Arlington, VA
You may not realize it, but DC is LOADED with some great MarTech companies. In this meetup, we’ll view two of them in action.
So what on earth is an influencer marketing platform anyway?
As marketing continues its shift to social media, influencer marketing is an evolved form of the most successful marketing channel ever – the word of mouth. Research has shown that Influencer recommendations carry 22 times more weight than those from an average customer.
Essentially, influencer marketing opens up a powerful, new channel for firms to connect with consumers.
Influencer marketing platforms help these key influencer relationships grow and prosper. They contain a wide variety of features and functions; workflow automation, influencer identification, targeting and analytics are just a few.
Now, what’s a gamification loyalty platform?
Gamification platforms apply game mechanics to non-game contexts. They inspire shoppers by bringing back the social fun found in old-fashioned bricks and mortar shopping while helping marketing departments boost engagement, learn about customers, manage program performance, and drive loyalty across channels.
Agenda: 6:30 pm - Networking
8:00 pm - Q&A with audience
8:15 pm - Wrap-up
Amir Zonozi, Chief Strategy Officer at Zoomph strives to change the ways organizations engage with people through innovation and technology, and to advance the vision of digital engagement not as it is, but as it should be. Leading both Digital and Social Media strategies for multiple organizations, Amir has had the privilege of working with clients such as The White House, U.S. Department of State, Facebook, Twitter, Coca-Cola, and many of the top brands throughout the country, to build stronger audience relationships. Mr. Zonozi holds a MA in Communications, Culture & Technology, from Georgetown University.
Kelly Rogan is the VP of Business Development at Social&Loyal, a gamified loyalty platform. Her professional background in sales and digital marketing in both American and European companies aides in her current role for the SaaS loyalty platform based in aspects of social networks and gamification. The platform increases customer retention and acquisition through cloud technology and the demo will go through the different ways to increase referrals, reviews, social media engagement, and much more!
We are thankful to our host, LMO Advertising. LMO is a business partner, a marketing department, and an idea generator. Their clients rely on them to build awareness, increase sales, and launch products on the international, national, regional, and local level. How this is achieved could be an integrated ad campaign, an operational change, an experience, or a digital application.
Working with clients in a wide variety of industries, LMO is one of the largest marketing communications firm in the DC market with offices in Arlington, VA and Baltimore, MD.
The LMO office is conveniently located on Wilson between Quinn and Pierce streets. There is plenty of street parking. It's also accessible via Metro's Orange, Blue, and Silver lines to the Rosslyn Metro Stop. Walk 3 blocks to LMO.
Disclaimer/Warning: We'll take event photos and you just may appear in one!