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After years of adding to MarTech stacks and looking for the next tool that is the silver bullet to more marketing qualified leads, we’re ready to start that conversation—you know, that one. The one where discuss whether marketing has become too tactical—too focused on digital lever-pulling—at the sacrifice of strategic omni-channel marketing that reaches the right audience, communicates value, and builds trust.
If you’re ready to dig in, broaden your 2019 marketing mix, and explore new functional areas of the marketing stack, then you can’t afford to miss this year’s Marketing Tech Magnified.
Sessions and Speakers At-a-Glance
TAKE BACK CONTROL! (MARKETING MAY REQUIRE SOME THINKING AFTER ALL)
MarTech innovations continue to accelerate at breakneck speed. Modern marketers now have the ability to micro-target at scale and automate like never before. But did we lose something in the process? In this session we explore some of the pitfalls of modern marketing and ways to strike a balance between the art and science of marketing. Speaker: Nick Panayi, VP, Global Brand, Digital Marketing and Demand Generation at DXC Technology
8 IDEAS TO TURB0-CHARGE YOUR MARKETING MACHINE WITH HIGH QUALITY DATA
Speaker: Raman Tallamraju, VP, Head of Architecture – Distribution and Marketing at T. Rowe Price
BEYOND THE CORE STACK: MARTECH FOR THE MARKETING MIX
Panelists: Connie Yiu, Paid and Organic Social Media Lead, Snag; Anuj Agrawal, CMO of Earth Networks; Beth Arritt, Staff VP of Marketing, AAAE
HOW TO BUILD A BDR PLAYBOOK
Speaker: Lorraine Joseph, Director of Business Discovery, Unanet
LIGHTNING ROUND: CAMPAIGNS OF STAGGERING GENIUS
This session showcases the area’s most creative campaigns, cool tools, and the clever content that delivered the leads, opportunities, and sales.
Panelists: Gio Palatucci, Director of Social Media Services at Sparkloft Media; Moni Oloyede, Marketing Operations at Fidelis Security; Chris Rodriguez at Phone2Action; Chris Mechanic, CEO at Webmechanix; Catherine Guarnieri, Growth Lead at Upside Business Travel; Kristin Fallon, VP of Marketing Communications at GE Power
MARKET RESEARCH & DATA SCIENCES TO IMPROVE DEMAND GEN STRATEGIES
Speaker: Dave Young, VP Demand Gen at K12
STRIKING THE RIGHT MIX OF INBOUND AND OUTBOUND
Panelists: Joe Matar, Dir. of Marketing, Brazen, Katie Mentus, Head of Design at TravelBank, Founding Team, Margaret Irons, VP of Marketing and Communications, 3Pillar Global, Jessica Dodson, Senior Director of Demand Generation, Sonatype, Jessica Sprinkel, Sponge
ASK ME ANYTHING (AMA) PANEL
Get ready to be inspired by an eclectic and electric group of marketing and sales leaders as we end our 2019 conference on a high note. In this session, you get to ask our esteemed panelists anything. And we mean, anything. Panelists: Charles Gold, CMO, Atomicorp, Jill Lynn, Head of Sales, Trunk Club, DC, a Nordstrom Company, DP Venkatesh, Digital Engagement Leader, Cisco
Now in its 3rd year, Marketing Tech Magnified 2019 is a DC-area conference where tech-savvy marketers come together to learn about key trends, new technologies, and proven practices. Organized by the region’s leading marketing technology community DC Marketing Tech Talks, this annual conference provides a unique forum to share experiences across all marketing and advertising channels.
Get your ticket on EventBrite at https://www.eventbrite.com/e/marketing-tech-magnified-2019-tickets-54014796711