This is a meetup for local business owners who would like to increase their business's online visibility. It will be geared toward beginners and all questions are welcomed.
We are planning to make it as interactive as possible and work through specific tasks as a group to try to help as many people as possible.
Example - The first meetup could go over setting up and optimizing a Google My Business listing. They provide a free website as well if you don't currently have one.
After a number of updates to Google's local algorithm in 2018, there is a lot more opportunity for small business owners to see results from local SEO. Since the proximity (or distance from the searcher's location to the business) is such a strong factor in the algorithm, it has leveled the playing field and enabled businesses to rank very well in their neighborhood with less time and money invested. There are also things like GMB Posts that can help generate traffic and calls without even needing to rank high in the map results. For this reason you can see decent results from just a couple hours worth of work in low competition areas.
If you don't have it in your budget to hire an SEO, come to this meetup and we'll help you through the basics and get you well on your way.
In the future we could get into other topics like local service ads, basically whatever there is the most interest in.