Content marketing has become one of the most effective tools to attract the attention of potential customers and gain their consent to continue the marketing or sales conversation. However, in today’s GDPR and PDPA world, consent is a precise concept with specific rules and guidelines about what and how you communicate to gain that holy grail.
Join us on the Sky Deck at EON @ Shenton for this interactive session and you’ll gain key marketing insights including:
• Best-practices in content and data-driven marketing
• Details of PDPC’s recent Guide to Notification with practical tips for winning customer consent
• Winning secrets from our Power Panel about how they use content to drive consent
• A lively debate over the impact of YES vs MAYBE in customer relationships
The panel session will be followed by holiday drinks and networking!