Past Meetup

Bump Up Your Book Sales with Email Marketing, with Shayla Raquel

This Meetup is past

14 people went

Price: $10.00 /per person
Location image of event venue


Book sales looking low?

Give them a boost through email marketing.

Here's what we'll cover during this in-depth, tailored-just-for-authors session:

• Using email automation to build a relationship with your email list

• The different kinds of value-driven emails you should send to your email list

• What kind of opt-in (freebie) you should use to build your list

• Email recon: a few things you need to fix before it’s too late

• How to use your email newsletter to generate sales without driving everyone nuts

• Why you should be your weird, authentic self in your emails

• How to avoid being the annoying, salesy person that people unsubscribe from

• What to do when people do unsubscribe

• Why Mailchimp is your best bet

• Q&A

Watch your book sales soar with this in-depth discussion on list building.

Join the Dallas Nonfiction Authors Association on Thursday, September 27, at 7 p.m. at Deep Vellum Books to hear from Shayla Raquel on this always-timely topic.

Note: RSVP ASAP! Our space is limited to 30 people.


An expert editor, seasoned writer, and author-centric marketer, Shayla Raquel works one-on-one with authors and business owners every day. A lifelong lover of books, she has edited over 300 books and has launched several Amazon bestsellers for her clients. Her award-winning blog ( teaches new and established authors how to write, publish, and market their books. She is the author of the Pre-Publishing Checklist (, The Rotting (in Shivers in the Night), and her novel-in-progress, The Suicide Tree. She lives in Oklahoma with her two dogs, Chanel and Wednesday.

Connect with her online at:


Newcomers always attend their first meeting for free.

If this will be your first meeting, contact Dallas NFAA co-leader Blake Atwood through Meetup ( ) and let him know you'll be attending. He will set your RSVP to yes on Meetup so that you won't have to pay the $10 online registration.

Subsequent meetings will have an attendant cost of $10 if paid in advance through the Meetup group or $15 if paid at the door.

However, Authority- and VIP-level members of the NFAA get free access to local chapter meetings. If you're an Authority member, print out your membership page by logging into your NFAA account, and bring it with you to our next meeting for complimentary meeting admission. To become an Authority or VIP member and enjoy a wealth of benefits, click here ( ).


This is not a leads group. If your primary objective is to sell something, this isn't the group for you. We're here to support each other on the publishing journey. We welcome experienced and aspiring writers of nonfiction. Invite a nonfiction-writing friend or two to join our Meetup group and register for this event. Walk-ups will also be accommodated, but we greatly appreciate registrations as that helps us better plan each meeting.


To RSVP, click through to the Meetup event page and let us know if you'll be able to make it. Up until two hours before the event, you'll be able to change your RSVP.

To ask a question or make a comment, click through to the Meetup event page and leave a comment. Note that these comments and questions are publicly viewable.