Join the UX Dallas Book Club in February, when they will be breaking bread and talking about "Why We Fail" by Victor Lombardi.
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
Why We Fail will help you:
- Understand the key mistakes other teams have made so you don't repeat them
- Turn unavoidable failures into building blocks to be successful
- Create a team environment where failures are controlled and valuable
Dallas UX Book Club Facebook Page: