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Mark S. W.

Location:

Brooklyn, NY

Member since:

November 15, 2012

Networks

(We're investing a lot of time and effort building a great community here so it's important that we know at least a little bit about our members. Please answer all questions, even if briefly!). #1: Why are you interested in "the business of data"?

Because it's my business. In general, my strongest experience and interests have been in data-driven business applications, from ecommerce and product data management to data warehouses to my current role building a real-time bidding platform using au courant big data technologies. On a deeper level, I find data fascinating because it is the model of the activity of the business and the record of the activity of the business. It's the heart of technology systems the business uses.

Where do you work (name of company, institution) or study (name of school) and what do you do?

I work at Magnetic, the leader in search retargeting, as VP of Engineering.

Please confirm your first name AND last name (we must provide a full list to venue security prior to events; you will not be authorized into the building without this info and an ID)

Mark Weiss

Introduction

I am the VP of Engineering at Magnetic, a company that uses search data, real-time bid request and ad serving data to do optimized, targeted Internet display advertising.


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