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SYDNEY - Decoded Fashion Meetup

It's time for round two in Sydney!

Join us at The Whitehouse Institute of Design, the heart of the Australian design industry with our multi-talented host Billie Whitehouse. Billie is an alumni of the Whitehouse Institute of Design, designer of Fundawear, and has co-founded Wearable Experiments.

Industry Chat on The Future of Fashion

Ben Moir, Co-founder at Wearable Experiments.

Ben is a founding member of Wearable Experiments and heads up the technical development and integration of electronics into fashion garments and accessories. He is formally trained as an Electrical Engineering (Hons) and has 8 years experience successfully running Snepo Research. He brings to We:eX a commercial grounding but also likes to roll up his sleeves and tinker with electronics when the first garments come off the production line.

Gaby Howard and Nadine von Cohen, Founders at The Photo Diner

Founded in 2011, The Photo Diner is a web-hosted application that was created to facilitate communication between brands, press and stockists. It allows targeted photo and document sharing, as well as sample tracking and reports on which items have gone to press.

Drew Hoare, Brand & Marketing Manager at M.J. Bale

M.J. Bale is one of Australia’s leading menswear labels, offering supremely-tailored, intelligently-designed garments. Based in Sydney, M.J. Bale creates garments of integrity out of the world's finest raw materials. The brand’s supply chain stretches from rural Australia to Northern Italy, Japan and the Far East. The dedication to quality, technology and innovation was recently shown in the creation of the M.J. Bale Power Suit, the world’s first suit to be fitted with an invisible credit card chip. 

Startup Showcase

Will Rogers - Co-Founder at Kent and Lime

Kent and Lime is an online multi-brand menswear subscription service. Customers are sent a selection of apparel and accessories tailored to their specific needs, and then have 5 days to decide which items they want to purchase. Will Rogers has over 10 years of experience in the menswear industry, and past achievements include having set up the menswear categories at ASOS from scratch.

StashD App

Stashd is an iPhone app which provides a single fashion destination to discover, share and purchase using a swiping motion. The app generates ~22,000 data points daily of user fashion-preference data, and it acts as a data product to help retailers, brands and designers to make smarter, better and more profitable decisions.

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  • Danielle L.

    Hi! Were there any photos from the event?

    May 5, 2014

  • Ross D.

    Great evening! Here's my blog post bringing out some of the most interesting ideas and insights from the evening:

    May 1, 2014

    • Liz

      Ross, this is a great post. Thanks! I'd love for you to check out one of our summits - London in 2 weeks and Milan, October 22 ;)

      May 2, 2014

    • Ross D.

      Thanks Liz, been following Decoded Fashion since I found it, finally managed to get one of the events event! :-) Will be in Maui for a speaking gig in two weeks, haven't pinned down late Oct yet. Will ping you next time I'm in NYC.

      May 2, 2014

  • Danielle L.


    April 30, 2014

  • Monique W.

    can you purchase a ticket at the door?

    April 29, 2014

    • Billie W.

      We can arrange something for you at the door.

      1 · April 29, 2014

    • Monique W.

      that would be wonderful!

      April 29, 2014

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