As you know by now, Account-Based Marketing (ABM) is the fastest growing strategy taking the B2B Marketing world by storm! That being said, people have really been practicing ABM at scale in earnest for the last 1-3 years, so marketers are still discovering best practices for successful strategies. We've started this group to give a forum for B2B marketing and sales peers to discuss their challenges, best practices, and network with each other to get the most out of ABM, also known as Sales and Marketing Alignment.
Our focus is Marketing to increase Sales and there are so many tactics, new technologies and tools to help us get the job done. It can be overwhelming, so looking to collaborate to help each other. We will bring in great speakers and want your participation. We ask you to share your successes and lessons learned.
Never hesitate to suggest topics. Here are some we have on the docket: Best cold email ideas, Social Strategies, Linked In Selling, List Buying, Sales and Marketing Collaboration Best Practices, PPC Re-Targeting, What companies need ABM, Marketing Automation reviews depending on your business needs and budget.
For companies utilizing Salesforce.com and/or Pardot and need some technical or strategy help.
We will have seasoned experts in both platforms to help guide you on how to streamline your database segmentation and set up your nurture programs.