• DBA #23 - Business Design

    WeWork Beach Centre

    Join us Design bootcamp Asia's 23rd design talk series, "Business Design" on January 23rd, Wednesday, 7pm @ WeWork Beach Centre. We are inviting two seasoned design consultants - Shan Sharma, Business Innovation and Design Thinking Strategist. Yishan Lam, Associate Design Director at McKinsey & Company. Agenda: - Opening - Role of Design Thinking in Business Innovation by Shan Sharma In his own blurb: Corporates have never had a stronger need to innovate their businesses. But how are they doing it? What usually works? and what does not? Shan will draw on his diverse experience in this space to share his insights on factors that are critical for successful business innovation. He will also highlight how the design thinking mindset and framework could significantly accelerate and benefit the innovation journey for organisations. - Business design by Yishan Lam - Q&A and Open Dialogue! ********************************************************************************* https://dba23.eventbrite.sg You can RSVP to reserve your seat as the space will be limited. Your contribution to the tickets will help funding workshops for communities in other SEA countries. :) ********************************************************************************* Speakers' Bio Shan Sharma Shan Sharma is experienced in helping large organisations to think differently, re-imagine their products and services, and build an innovative culture to meet the changing business and customer needs. Shan has over 14 years of global experience, across Asia, North America, Europe and Australia, with leading companies, government organisations and startups. Shan has had first hand involvement in setting up innovation labs for PwC and City of Melbourne to positively disrupt the way they work and accelerate the service delivery. Shan brings unique perspectives by drawing on his international experience in various sectors to help organisations challenge the status quo and transform. An exciting blend of computer engineering and an MBA from Australian Graduate School of Management and London Business School (entrepreneurship focused) gives him a structured yet free flowing, analytical yet human centred approach to discovering, building and scaling businesses of the future. Yishan Lam Yishan is an Associate Design Director at McKinsey & Company where she helps clients transform their business models and customer experiences based on a solid understanding of human behaviour. She has deep industry experience on incorporating insights into product development cycles and strategic opportunity-finding processes, having consulted for companies across financial services, consumer retail, travel, and logistics, and in building innovation processes to outlast discrete projects. Previously, she worked at IDEO from[masked], where she brought human-centred design to bear on complex public sector challenges in Singapore including land transport, healthcare finance, housing, social assistance and environment. Outside of Singapore, she designed new products and services for large FMCGs in Asia and developed business processes for global oil & gas companies to Bay Area banking institutions alike. Shan graduated with Highest Honours in English & East Asian Studies from Brandeis University. Long ago, she trained as an actor, performing on small stages in London, Rhode Island & Bangkok. As a passionate convener, she channels intellectual curiosity and energy into co-organising Project Feed, a series of fireside chats spreading deep perspectives on technology, venturing and creativity, at projectfeed.sg.

  • DBA #22 Design Talk: Product Design & Content

    WeWork, 60 Anson Road

    Join us the #22 design talk series of Design bootcamp Asia on December 5th, Wednesday, 7pm @ WeWork 60 Anson Road. We are inviting two seasoned professionals in Singapore design community - Jonathan Yap, Product Design @ WeWork and Liva Paudere, AVP Product Content Design @ DBS. Agenda: - Opening - DBA Intro by Julee - Craft & The Fundamentals of Observation by Jonathan Yap In his own blurb: Design is inclusive, yet the role of a designer is exclusive to people that understand and practice the craft. The process itself is something of a mystery to many. The consequences of not being exposed could lead to an environment that isn’t invested in the practice. In this interactive session, we’ll explore what observation can bring to serve as a driver to improve design craft and how it can then foster an environment that is empowered by the practice. - UX Writing - How is it different from copywriting? by Liva Paudere In her own blurb: In the past, when asked what is UX writing, I tried to be smart and answer with a soundbite: it's the button and not the banner. I soon realised I was not being smart, I was being pompous. No one had the faintest idea what I was talking about. And why should they? As a UX writer, I should have reminded myself that clarity trumps being 'smart'. And that's one of the things that makes UX writing different from the glamorous world of copywriting. ********************************************************************************* https://dba22.eventbrite.sg Seats are limited in WeWork 60 Anson Road. Please purchase your ticket (SGD$12) through Eventbrite page. You won't regret to join this session! ********************************************************************************* Speakers' Bio: Jonathan Yap After a decade of working across the globe in an agency, startups, and multinational corporations; Jonathan has become versed in handling the intricacy of designing and shipping products, with the likes of myspace, Panasonic, Pepsico, O2, Roomorama, Visa, and more. Coming from a background of branding, Jonathan has learned to shift as the industry grew. From teaching himself how to code, to running research studies in-market, and facilitating co-creation with business leaders. All with the common intention of solving human problems. One of the most defining moments in his career is pushing out a payment standard through design that was a catalyst to an international standard. He's currently exploring the future of work and the relationship between physical and digital in WeWork. Liva Paudere I am a UX Writer and a fan of inbound marketing and Agatha Christie. Before Singapore I was in India—working for a start-up. In fact, I've always worked for start-ups. DBS is my first grown-up company. I would love to have a mind like that of Sherlock Holmes. I don't, but on good days I can see how things connect — how the building blocks fit together and how if one block moves, everything else does too. I am obsessed with structure: each piece has to fit.

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  • #20 Product Design for Startups

    WeWork Spacemob Claymore

    Startups shift the paradigm of Product Design and Research. Speed matters in a startup world. Youlanda Kuo, a Product Design Lead at Funding Societies will talk about how to maximise designer impact in startups. Diona Lin, a Senior Product Designer at Carousell will share about agile design research for startups. Agenda: Opening by Julee, an Organiser of Design Bootcamp Asia Maximise Designer Impact in Startups by Youlanda Kuo, Product Design Lead @ Funding Societites As a designer, we all know design is powerful, but it’s not always easy to use this power to maximise the impact, especially in an agile startup environment. In this session, Youlanda will be sharing how product designers can maximise their impact in a startup environment and also the challenges a designer might face, including: Prioritising, setting goals, making design decision and how to measure success. Agile Design Research for Startups by Diona Lin, Senior Product Dsigner @ Carousell Designers are problem solvers. But how do you know you’re driving products in the right direction? How to do research and validate your solution with minimal time available in the startup environment? Diona will share her knowledge in design research to discover the right problems, drive design decisions, and even guide product teams to form their roadmap. Q&A and Dialogue! ************************************************************************* https://www.eventbrite.sg/e/product-design-for-startups-tickets-50951245547 Seats are limited in Spacemob. Please purchase your ticket through Eventbrite page. You won't regret to join this session! ************************************************************************* Speakers Bio: Youlanda Kuo Youlanda is the Lead designer for Funding Societies, and previously worked as a designer for honestbee. So far she’s been working for startups for 4 years. She’s coming from a non-design background (Political Science) and she has learned 50% of her design skills online and the rest from the awesome people she met in the startup world. Diona Lin Diona is a Senior Product Designer in Carousell. She was born and raised in Taiwan. And she has working experience in the US, Shanghai, and Singapore. 3 years ago she joined honestbee, which was the first startup she’d ever worked for. Since then she has developed her T shape skills and the power to make measurable impact for the people and the products she designed for.

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  • DBA #21 - The Time Traveller's Dilemma

    WeWork Beach Centre

    Join us the #21 design talk series of Design Bootcamp Asia, and we are honoured to host our speaker of the night, Pamela Bailey, a Product Design Manager at Facebook! This is a rare opportunity for us to host a design leader from Silicon Valley, so don't miss it! Agenda: Opening by Julee, DBA Organiser The Time Traveler's Dilemma by Pamela Bailey, Product Design Manager @ Facebook Q&A & Dialogue! ********************************************************************************* The Time Traveller’s Dilemma Product teams have a thirst to create and innovate, but there is tension as we have demands to Get Stuff Done and deliver on today’s P&L. This looks like a race to deliver vs dramatic reinvention to transform the business. Unlike time travel movies whose heroes travel to the past, designers travel to the unexplored future as they imagine a better way. Upon return to the present, they face the challenge of translating the opportunities they see with the reality of what is today and influencing their partners hearts & minds to see the same future… beyond the immediate tomorrow. What if cross functional product teams could “time jump”, by imagining a new & innovative future experience together, translating that better future into the day to day delivery of products? We will share our view on how to transform what designers do intuitively into “time-travel” techniques that bring teams along for the ride. ********************************************************************************* https://dba21.eventbrite.sg Seats are limited in Beach Centre. Please purchase your ticket through Eventbrite page. You won't regret to join this session! ********************************************************************************* Speaker's Bio: https://www.linkedin.com/in/pamelambailey/ Pamela Bailey—Design Leader at FaceBook Pamela leads design thinking and innovation for global products and service experiences that customers love. She champions user-centred design and coaches teams to “Make it smart, then make it beautiful.” A few years ago, while at Intuit, she undertook the first experience-driven redesign of QuickBooks, setting a new company wide standard for design strategy and earning the K2 Quality Award for Small Business Accounting Software. Pamela holds an MA in Design and has been designing experiences in the software industry for over 15 years. She has a soft spot for gnarly business problems, abstract art, champagne, and fashion.

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  • #19 Design Sprint Essentials - Implementing Design Sprints in Your Organisation

    A talk that introduces participants to Google Design Sprint methodology and provides practical tips to embed the Design Sprint into your organization. What is a Design Sprint? A Design Sprint takes the best parts from business strategy, innovation, behavior science and design thinking and put it together in a weeklong iteration cycle. It´s a recipe for how to solve challenges and test solutions with real users in 5 days. What to expect, The talk covers all five stages of the Design Sprint process 1. Map Learn how to map your service and chooses a target customer and one target moment to create a tight focus for your sprint. Lay out the foundation for your map by setting an optimistic long-term goal and listing pessimistic sprint questions. Efficiently interview experts on your team, and get all the info you need to begin. 2. Sketch Eliminate group brainstorming (and the shallow, abstract ideas it produces), and learn how Design Sprints rely on individual work to produce concrete, detailed solutions instead. You’ll learn how to confidently sketch your ideas, and teach everyone on your team the skills they need to create a visual representation of their solutions. 3. Decide Cut through the “group decision” nightmare of sales pitches, arguments, and endless debate. Implement the sprint’s structured decision-making framework to make the best of everyone’s expertise while shortcutting the baloney. Learn how to coach your own team through making better, faster, more opinionated decisions. 4. Prototype The core of the sprint is the development of a realistic prototype in just one day. In the workshop, you’ll learn why this approach is so critical for businesses—and how to choose the right technique to prototype any product or service. 5. Test Take your ideas into the real world on the final day of every Design Sprint! Learn how to run prototype interviews with real target customers. Not only will you get a feel for the market, but you’ll be able to answer questions and prevent problems before they ever occur. Who should attend? Startup founders Team leaders and managers Business Developers Product managers Executives Marketers Designers Engineers What background knowledge is expected? We expect basic knowledge in Design Thinking and Lean Startup. Speaker Profile, Mark Ong is a UX Designer with a passion for sustainable growth and social enterprises. He is currently working as a UX designer at Nanyang Technological University and Standard Chartered Bank. He was part of the winning team that won NASA's Global Space App Challenge under the 'Galactical Impact'. He traveled to Florida last August to witness the launch of the TDRS-M Satellite. Passionate about entrepreneurship and startups, he is experienced in developing numerous companies and client services. As an aspiring thought leader, Mark has spoken on UX, Design Sprint and entrepreneurship as a panelist at General Assembly, SMU, and SGinnovate. Mark has facilitated Design Sprints and is an evangelist of this game-changing methodology. More information, The sprint is a five-day process for answering critical business questions. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, design thinking and more—packaged into a battle-tested process that any team can use. Google Venture's run sprints for companies like Nest and Medium. Slack used it to redesign their Marketing proposal. Nowadays, both multinational companies and start-ups are picking up on this lean methodology for innovation. More information on Design Sprints: https://www.innovationtraining.org/design-sprint-training/

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  • #18 How Product Design Drives Digital Transformation

    NTUC link office

    Product Design at Link Design Centre @ NTUC Link will present their journey of building the very first in-house mobile app that drives the design-led digital transformation journey. Please join Kelly, Ansel, Nazish, Ker Siang, and Xavier, and hear their journey of designing the delightful product experience, as well as their candid sharing about what it means to embark on a transformation journey. Agenda: 1. Registration starts at 7pm (Level 1, Robinson 77) 2. Opening - 7:30pm 3. "How Product Design Drives Digital Transformation" - Link Design Centre @ NTUC Link 4. Networking (enjoy the light snack!) Speakers Bio: Kelly Tsai - Senior Product Designer @ NTUC Link Ansel Wei - Product Designer @ NTUC Link Ker Siang Yeo - Product Designer @ NTUC Link Nazish Zafar - Lead UX Researcher @ NTUC Link Xavier Regi Sorribas - Head Research @ NTUC Link

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  • [7 Mar] Design Thinking Fundamental Course: Half-Day Hands-On Workshop

    #singaporedesignweek As a part of programme of Singapore Design Week 2018, supported by Design Singapore Council, and the sponsorship of NTUC Link, DBA is organising 2 series of Fundamental Design Thinking Workshop at National Design Centre. You may have heard of design thinking - sometimes it's referred to as creative confidence, human-centred design, or problem solving skill. At its core it's a simple set of behaviours that, when practiced, can enable innovative results in every part of the company. At the part 1 (fundamental course) 3 hours workshop, you will learn three key design thinking behaviors: empathize, diverge + converge, and iterate - and you will exercise a few practical tools that you can take back and use with your teams. Together, these behaviors and tools can help you unlock the innovation potential on your teams and apply it to your toughest business challenges. Learning by doing. So, DBA designed an action-packed half day that includes a great deal of hands-on work. You'll be guided at your tables by our design thinking facilitator, Julee. Expect it to feel different, Expect it to be fast-paced. And, HAVE FUN! • What to bring This workshop requires a level of commitment from the attendance, please: - Complete the survey (the link below) to be selected in the workshop. - Be on-time. - Bring your extraordinary level of enthusiasm, passion, and positive energy to fully participate 4 hours training • Important to know Please ensure you complete the survey to share your genuine interest - https://goo.gl/forms/8RwnNiBJVlmDiwmS2 . As the seats are limited, we will review the survey answers, and carefully select 30 participants for each workshop. #singaporedesignweek About the facilitator: Julee (Hyun Ju Lee) For the love of design. That is at the heart of who Julee is. Having spent 14 years doing what she loves most. Julee's extensive product and design skillsets across various disciplines have been vital in delivering world-class products for top companies like PayPal, Intuit, Cisco, Yahoo! and Samsung. Julee is currently at NTUC Link as the Cheif Design Officer where she leads the overall design direction and strategy. Drawing on her vast experience from both multinational companies and disruptive start-ups, she brings her expertise in UX, product design, design thinking for innovation, and design sprints based on user research practices. Prior to joining NTUC Link, Julee was the Vice President and Head of Product and Design at honestbee, a Silicon Valley-backed start-up, where she managed teams across multiple products and platforms. At PayPal, she managed the UX team and was appointed as the Innovation Facilitator in Asia-Pacific where she conducted design thinking and customer-driven research workshops across major cities. Since then, Julee has been running a number of design thinking workshops at various occasions in Airbnb, CEM Asia Summit, Temasek Polytechnic, NUS, and so forth. Given this prolific journey, Julee is a recognised as a leader in the design community. She continues to organise meetups as the founder of Design Bootcamp Asia, and is also a regular keynote speaker at UX conferences worldwide. Ms Lee received her Bachelor of Fine Arts degree in Communication Design from Carnegie Mellon University and holds 11 patents with the USPTO.

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  • Design Thinking Fundamental Course: Half-Day Hands-On Workshop

    National Design Centre

    #singaporedesignweek As a part of programme of Singapore Design Week 2018, supported by Design Singapore Council, and the sponsorship of NTUC Link, DBA is organising 2 series of Fundamental Design Thinking Workshop at National Design Centre. You may have heard of design thinking - sometimes it's referred to as creative confidence, human-centred design, or problem solving skill. At its core it's a simple set of behaviours that, when practiced, can enable innovative results in every part of the company. At the part 1 (fundamental course) 3 hours workshop, you will learn three key design thinking behaviors: empathize, diverge + converge, and iterate - and you will exercise a few practical tools that you can take back and use with your teams. Together, these behaviors and tools can help you unlock the innovation potential on your teams and apply it to your toughest business challenges. Learning by doing. So, DBA designed an action-packed half day that includes a great deal of hands-on work. You'll be guided at your tables by our design thinking facilitator, Julee. Expect it to feel different, Expect it to be fast-paced. And, HAVE FUN! • What to bring This workshop requires a level of commitment from the attendance, please: - Complete the survey (the link below) to be selected in the workshop. - Be on-time. - Bring your extraordinary level of enthusiasm, passion, and positive energy to fully participate 4 hours training • Important to know Please ensure you complete the survey to share your genuine interest - https://goo.gl/forms/8RwnNiBJVlmDiwmS2 . As the seats are limited, we will review the survey answers, and carefully select 30 participants for each workshop. #singaporedesignweek About the facilitator: Julee (Hyun Ju Lee) For the love of design. That is at the heart of who Julee is. Having spent 14 years doing what she loves most. Julee's extensive product and design skillsets across various disciplines have been vital in delivering world-class products for top companies like PayPal, Intuit, Cisco, Yahoo! and Samsung. Julee is currently at NTUC Link as the Cheif Design Officer where she leads the overall design direction and strategy. Drawing on her vast experience from both multinational companies and disruptive start-ups, she brings her expertise in UX, product design, design thinking for innovation, and design sprints based on user research practices. Prior to joining NTUC Link, Julee was the Vice President and Head of Product and Design at honestbee, a Silicon Valley-backed start-up, where she managed teams across multiple products and platforms. At PayPal, she managed the UX team and was appointed as the Innovation Facilitator in Asia-Pacific where she conducted design thinking and customer-driven research workshops across major cities. Since then, Julee has been running a number of design thinking workshops at various occasions in Airbnb, CEM Asia Summit, Temasek Polytechnic, NUS, and so forth. Given this prolific journey, Julee is a recognised as a leader in the design community. She continues to organise meetups as the founder of Design Bootcamp Asia, and is also a regular keynote speaker at UX conferences worldwide. Ms Lee received her Bachelor of Fine Arts degree in Communication Design from Carnegie Mellon University and holds 11 patents with the USPTO.

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  • #15 Real UX Research Practices That Work

    District6

    1. Opening - DBA Organisers & Alessia Anniballo, GM @ District 6 2. "Sweating The Method: Getting The Most Out Of Your (Limited) Research Window" by Wei Lieh NG, UX Manager @ StarHub 4. "Lean UX Research" @ Carousell by Rita Wang ========= Wei Lieh Ng Wei Lieh is a 10+ year UX practitioner who has worked in telecoms, automotive and printer industries creating both digital and product user experiences. Wei Lieh is currently the head of user experience at StarHub Ltd, a public listed telecommunication provider overseeing the overall UX of the online store and smartphone apps. Wei Lieh is a graduate of Nanyang Technological University with an MS in Human Factors and a B.Eng in Mechanical Engineering. Rita Wang Rita currently works as a Product Designer at Carousell. During her year journey at Carousell, she has experienced conducting, running, and executing numerous research projects in 5 markets. She iterates design with the team based on a Lean UX research processes to meet the fast-paced startup culture, and apply data-driven and user-centric methodology. DISTRICT6 (http://district6.co/) District6 is a 10,000 square foot co-working space in central Singapore where businesses from the physical world meet technology. We offer flexible & hassle-free memberships for flex desks, dedicated fixed desks, and private offices from 2 - 20 pax. On top of office facilities, District6 boasts a specialty coffee shop, Kurasu, and a 100-person events space where we hold a wide variety of events connecting technology, ideas and businesses.

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  • #13 Half-day Hands-on Design Thinking Workshop (Fundamental Course)

    Location visible to members

    At its core, Design Thinking is a simple set of behaviours that can enable innovative results. Get guided at your tables by our design thinking facilitator Julee at the action-packed 'Innovate through Design Thinking: Hands-on Workshop (Part 1-Fundamental Course)'. In this 3 hours workshop you will learn the key Design Thinking behaviours - empathise, diverge+converge, and iterate. The knowledge and practice of the same will help you in unlocking the innovation potential of your teams. And its application, to solving your toughest business challenges. Highlights: ^ Design Thinking Toolkit & templates ^ Free one slot of 1:1 consultation (30 min) Learning by doing. Expect it to feel different, expect it to be fast-paced. And, HAVE FUN! Book your seat now. Regular SGD 110 Two persons SGD 180 Register and purchase your ticket here - https://designthinking-uxstudio.eventbrite.sg (https://designthinking-uxstudio.eventbrite.sg/) There's more! Continue your learning journey next with the upcoming. 'Innovate through Design Thinking: Hands-on Workshop (Part 2: Immersive Course)'. Where you can bring your own business challenges/ideas to reality and get guided in problem-solving through the basics learned in Part 1 fundamentals+Lean method. Watch out for this space for details or state your interest in the comments section.