• Design Thinking 101

    Enterprise Knowledge


    It's been a busy summer for the DT:DC Leadership Team organizing the 7th Summer of Design and the Fall Summit. So join us as we jump back into regular programming and kickoff the Fall season with an Introduction to Design Thinking. This is an evening designed especially for our newest members who are new to design thinking. This workshop will give you an introduction to human-centered design methods and will be a hands-on experiential experience. Plan to arrive early. The activities build on each other and if you miss the start, you will miss the opportunity to participate in the activities. Space is limited! What you'll learn: * What it means to do user-centered design * How to start with empathy instead of solutions * How to create a point of view for your design * How to ideate and brainstorm like a mad person * How to prototype like a wizard (No drawing or building skills required!) * How to test your prototype This agenda is jam-packed and we can't wait to run you through the activities! Are you ready to get out of your comfort zone, innovate and have fun? Come with an open mind and lots of energy. Agenda 6:30 - Networking 6:45 - Introduction to Design Thinking 7:00 - Design Thinking 101 Crash Course 8:30 - Debrief 8:45 - End PS: DT:DC events sell-out quickly and MeetUp does not offer waitlist functionality. If you sign-up and are not able to attend, please release your seat back to the community so we can host as many people as possible.

  • Update 9/18/19 - DT:DC Fall Summit 2019



    Hello DT:DCers! Our fourth annual DT:DC Fall Summit is next Friday and we are excited to spend the day with you. Here is an update on our plans. As you know, we have been thinking a lot about experimentation lately especially the barriers to experimentation in large organizations. We will kick off the afternoon with an inspiring panel discussion on the motivators, constraints, compliance issues and models of innovation for internal vs. external experimentation. We will will hear from seasoned veterans in the field including Ryan Troll, Founder & Chief Experimentation Officer, Theory Design and Joe Titlebaum, a Co-Founder of XM Radio, who will share their hypothesis that external experimentation can accelerate change faster than internal experimentation. We will also hear from Mike Amante, Customer Experience Lead at the GSA Centers of Excellence and Simchah Suveyke Bogin from the Office of Citizen Services and Innovative Technologies at the GSA Centers of Excellence who will make the case for internal experimentation and will share the extraordinary work they are doing at HUD and USDA. Next we will jump into a hands-on activity and consider how we might prototype an idea to scale across an organization. Prototyping to scale is different work than prototyping for value and requires deep thinking about execution rather than the core value proposition of the idea. What do we need to be prepared to prototype to scale? We will practice together in a great workshop led by Alan Holden, Innovation Specialist Leader at Deloitte Consulting. Then we will hear from Jason Robertson, Senior Director of Innovation Operations at Marriott. Jason believes that nearly everything we do in business is an experiment and by embracing outcome-based thinking; even within a process, we have a better chance of success. He will share his tips for going low-fidelity and living in beta to get real-world results quickly and efficiently. Finally, we will hear from Hilda DeMarino, Digital Reality Engagement Manager at Deloitte Digital. Hilda will bring it all home for us with a presentation about bringing digital reality to life. As always, we will have some fun surprises as well. We are looking forward to a day of provocative conversation to discuss all things experimentation. Agenda 12:00pm – 12:30 pm - Doors open for registration 12:30pm – 12:45pm - Welcome and Introductions 12:45PM – 1:45 PM - Panel Discussion & Q&A Internal Experimentation vs. External Experimentation Ryan Troll, Founder & Chief Experimentation Officer, Theory Design; Joe Titlebaum, Entrepreneur, Investor, Co-Founder (XM Radio) and General Counsel; Mike Amante, Customer Experience Lead, GSA Centers of Excellence – HUD; Simchah Suveyke Bogin, Office of Citizen Services and Innovative Technologies, GSA Centers of Excellence - USDA 1:45PM – 3:15PM - Workshop - Prototyping to Scale Alan Holden, Innovation Specialist Leader, Deloitte Consulting 3:15PM - 3:45PM - Break and Networking 3:45PM – 4:45PM - Presentation & Q&A - Lessons Learned in the Field Jason Robertson, Senior Director Innovation Operations, Marriott 4:45PM – 5:30PM - Presentation - Bringing Digital Reality to Life Hilda DeMarino, Digital Reality Engagement Manager, Deloitte Digital 5:30PM - 6:30PM - Cocktails and Appetizers We hope you will plan to stay for a wonderful post-event reception with spectacular views overlooking the Potomac River 6:30PM - Event End

  • Summer of Design 2019 Pitch Night - Remote Access

    Needs a location

    Do you want to attend our Summer of Design 2019 Pitch Night remotely? We are putting together a late-breaking virtual option for friends and family to attend online. Registration is free and we will send you a Zoom link on Wednesday with specific dial-in instructions. 6:30 – 8:45 PM – Pitch Presentations 8:45 – 9:15 PM – Judges' Deliberation 9:15 - 9:30 PM - Summer of Design 2019 Graduation Ceremony & Awards Presentation 9:30 - End

  • Summer of Design 2019 Pitch Night

    Booz Allen Hamilton


    Are you curious to see how our Summer of Designers are helping to improve the taxpayer experience for minority-owned, veteran-owned and woman-owned small businesses? Join us to celebrate their ingenuity and hard work on Wednesday, August 7, 2019, when nine Summer of Design teams pitch their concepts to a panel of judges. Summer of Design is collaborating with an All-Star line-up of community partners for our 2019 challenge lead by our major sponsor, Booz Allen Hamilton. This year’s design challenge includes weekly video workshops curated by Jeanne Liedtka, co-author of Designing for Growth, and professor of Business Administration at the University of Virginia Darden School of Business; an online community for learning and engagement powered by NovoEd; design thinking mentors from DT:DC; expert conversations with service designers and design strategists from Booz Allen and a Statement of Accomplishment from the University of Virginia Darden School Foundation. This year’s challenge offers Summer of Designers an opportunity to come together to consider a new approach to community engagement and establish a vision for reducing taxpayer anxiety. The heart of Summer of Design is what the teams learn by generating ideas, building concepts, surfacing key assumptions and validating prototypes with stakeholders. We will celebrate their success as a community at Pitch Night. AGENDA: 6:00 – 6:30 PM – Doors Open/Networking 6:30 – 8:45 PM – Pitch Presentations 8:45 – 9:15 PM – Judges' Deliberation 9:15 - 9:30 PM - Summer of Design 2019 Graduation Ceremony & Awards Presentation 9:30 - End NOTE: If you are a DT:DC member that is participating in Summer of Design, please do NOT register for this event. As a Summer of Design participant, you are already registered to attend! This registration is for additional members of the DT:DC community.

  • SOLD OUT - Summer of Design 2019 Registration

    Booz Allen Hamilton

    UPDATE - 5/14/19 Summer of Design 2019 is SOLD OUT. If you want to be added to our waitlist, register here:https://bit.ly/2vX9Rgi UPDATE - 5/9/19 We only have 6 places left. Sign up today to secure your spot. UPDATE - 5/6/19 We are pleased to announce that Booz Allen Hamilton is the Gold Sponsor for Summer of Design 2019. We are thrilled to collaborate with such a creative team and look forward to sharing more details about the design challenge in the coming days. REGISTRATION IS NOW OPEN Please note this is an announcement for registration. This is not a MeetUp event to learn about Summer of Design. Once you register for Summer of Design you will receive additional details about the program including dates and venues. This is only an announcement. In order to secure a spot, you MUST go to https://www.eventbrite.com/e/summer-of-design-2019-registration-tickets-60810195933 to pay the registration fee. The registration fee is paid directly to the University of Virginia Darden School and covers all workshops, materials and curriculum fees. SUMMER OF DESIGN 2019-REGISTRATION INFORMATION Are you spending the summer in DC and want to meet and interact with fellow design thinkers and innovators? Are you ready for something different? Do you want to use design thinking to change and impact the community right here in DC? Join us this summer and apply design thinking to a real-world, local problem! Together we will grow our creative capacity, learn new tools to jump-start innovation and collaborate with local creative catalysts to make our world a better place. We are collaborating with an All-Star line-up of community partners for our 2019 challenge. This year's Summer of Design includes weekly in-person workshops curated by Karen Hold - Director, DT:DC; video workshops provided by the University of Virginia Darden School Foundation, curated by Jeanne Liedtka, co-author of Designing for Growth, and professor of Business Administration at the Darden School of Business; design thinking mentors from DT:DC and a Statement of Accomplishment from the University of Virginia Darden School Foundation. Space is limited to 50 participants so sign up TODAY if you want to guarantee your spot. Learn more about Summer of Design here. (http://summerofdesigndc.com) IMPORTANT INFORMATION: Schedule & Time Commitment: Summer of Design participants are eligible to receive a Statement of Accomplishment from the University of Virginia Darden School Foundation for the successful completion of Summer of Design. In order to receive a Statement of Accomplishment, participants are required to attend at least 10 out of 12 scheduled events, complete nine assignments and 2 peer evaluations. The ideal Summer of Design participant is someone who is seeking a unique experience to collaborate and share a creative experience with others, is committed to the process, is eager to learn and practice our design thinking process (regardless of pre-existing knowledge and experience), is a passionate soul and is a team player. All workshops take place on Wednesday evenings from 6:30pm - 9:00pm at a convenient Metro-accessible location. Participants should plan for additional work outside of the Wednesday workshops to work on assignments with your team. Required Events: (9 out of 11 workshops) • May 22 - Kickoff Meeting Design Challenge Introduction • May 29 - Make Research Plans • June 5 - Conducting Empathy Interviews • June 12 - Mapping the Customer Journey • June 19 - Gallery Walk + Data Synthesis • June 26 - Brainstorming ideas • July 3 - Holiday (No Workshop) • July 10 - Concept Development • July 17 - Prototyping • July 24 - User Testing & Co-Creation • July 31 - Storytelling • August 7 - Pitch Presentations, Award Ceremony and Graduation REFUNDS: All Summer of Design participants must agree to the Summer of Design Terms and Conditions mailed to participants following successful registration. Refunds are available until May 23, 2019.

  • Noticing - Tapping into our Senses to Discover Insights

    D.C. War Memorial


    "That quotation about not having time to stand and stare has never applied to me. I seem to have spent much of my life - probably too much - in just standing and staring and I was at it again this morning" - James Herriot, All Creatures Great and Small Sensing is a critical capacity for any designer and an important practice to cultivate throughout the design process. Yet all too often teams go through the motions and performance of a design process while missing the insights at the heart of innovation. Come take some time to stand and stare....then listen, feel, smell, and, yes, even taste together. In this outside and hands-on workshop, we'll practice tapping into all of our senses to become more keen observers. We'll learn techniques for widening and narrowing a team's focus, and for bringing your design teams into an observant space. We'll practice zonal listening, paired description, creative categorization, and sense translation. This workshop requires preparation to sharpen and tune your senses before we gather as a group. Sensing is a daily practice. Journaling can shift the focus of our daily sensing and increase our capacity to notice. For the five days leading up to the workshop, you'll be keeping a journal. Each day, simply capture something that amazes the senses. Make each day an adventure in noticing, knowing you have the responsibility to capture what you notice in your journal. Journal Instructions Day 1: Sketch a texture you come across. (Have a day of wonder, noticing all the textures you encounter) Day 2: Describe a sound you hear. Woof? (Today you are on a mission to hear something you haven't heard before or hear something you've heard before in a new way) Day 3: Photograph a designed detail. (Who crafted this environment? Can you find a small intentional design and uncover the 'why' behind it? Upload your photo here at https://bit.ly/2DqLU5x Day 4: Capture the behavior of an animal. (Please. Do not capture the animal.) Day 5: Pick up an interesting leaf. (What do you learn by examining it?) [For more on magical journaling, see Keeping a Nature Journal by Clare Walker Leslie.] Workshop Agenda 5:30-5:45pm Gather and mingle (Please note the earlier than usual start time) 5:45-6pm - Introductions 6:00-6:15pm - Sight and Taste Activity 6:15-6:45pm - Touch and Smell Activity 6:45-7:15pm - Listening Activity 7:15-7:30pm - Debrief Registration is limited to 30 people. About the Facilitators: Michael Baskin facilitates government innovation and organizational evolution. He is launching a learning network of cities growing civic and voter engagement, and teaches experiential innovation academies to cities around the country. Before moving to DC, he served as Chief Innovation and Policy Officer for the City of Chattanooga TN. There he led an Agile overhaul of the city’s Budgeting for Outcomes strategic planning process, co-launched Chattanooga’s PEAK Academy to transform how the city serves citizens, and facilitated a participatory design process by which 300+ young people built the first platform for youth voice in their city. Previously, he worked in data analysis, brand marketing, and performance management for Anheuser Busch InBev, and in political messaging for Alipes CME. Michael is a native of Boston MA, where he got his start on the Mayor’s Youth Council, and graduate of Harvard College, where he studied civic engagement. He loves playful street art (especially benches), exploring new places, and all things outdoors. Karen Hold - Karen Hold is a design strategist who specializes in building creative capacity in individuals, organizations and cities. She thrives on helping her clients innovate and adapt to a rapidly changing competitive landscape. Karen has extensive industry experience across many sectors including telecommunications, consumer packaged goods, publishing, non-profits and education. Karen is also the Director of DT:DC.

  • Summer of Design 2019 Happy Hour

    Dirty Habit DC

    Come celebrate Summer of Design 2019 sponsored by Booz Allen Hamilton with us on May 14th at Dirty Habit DC. It will be a great time to connect with other DT:DC members, meet the Summer of Design leadership team, ask questions and get more information about Summer of Design 2019. We just have a few spots left so if you are thinking about joining us, this will be a great chance to get your questions answered and sign up! This is a no-host happy hour and is meant for everyone, so we hope that you will join us whether you're planning to attend Summer of Design 2019 or not! Everyone is welcome! See you on May 14th at Dirty Habit DC!

  • Empathy Jam - Finding User Emotions in Human-Centered Design

    Enterprise Knowledge


    We have been thinking a lot about how to help our design teams gain a deeper understanding of the customers and users they serve. Maybe it's because the designers we work with possess differences in skills, motivation and capacity for empathic work - sometimes significant differences! Maybe it's because building an empathic mindset on teams is challenging due to time constraints inherent in design sprints and the ad-hoc nature of team selection. We recently found a lot of hope in the use of Emotional Snapshots - a tool that helps build empathic skills to compensate for these real-world limitations. Join us for an evening with Dr. Sylvia Long-Tolbert, Clinical Professor of Marketing at the Johns Hopkins Carey Business School, to learn about Emotional Snapshots and to build your creative confidence in empathic work. In this workshop, we will explore how to discover users' needs upfront as an efficient way to increase empathy as well as inspire solutions that address functional, emotional and social needs. We will practice activating a user-centered mindset, overcoming empathy deficits and leveraging user emotions to do a deep dive into loneliness - to understand what loneliness feels and looks like in a digitally-connected and “always on” culture. We will work in teams to complete empathy drills that are designed to raise awareness of your users’ emotional needs, identify the dominant emotions influencing users’ sentiments and experiences, and produce a visual board and prototype resembling users’ emotional experiences. We will learn how to document emotional language words and sentiments associated with loneliness from social media posts, define perceived emotional barriers that add context and provide deeper meaning of loneliness and its felt experience, and produce Emotional Snapshots that offer a visual interpretation of loneliness that clarifies and externalizes emotional states. Lastly, every team will build a prototype to objectify the emotional mindset for whom they are designing a solution. In the end, the empathy drills will transform abstract and subjective emotional concepts into tangible data and design inspiration. This session will be hands-on and fun, while also calling attention to a pervasive social and public health challenge. You'll also learn to: • Prepare for empathic work • See the value of transforming abstract emotional concepts into tangible objects in human-centered research • Listen purposefully for the emotional language that can be found in any consumption context • Build confidence in the use and value of secondary resources, personal user knowledge and intuition during human-centered research • Produce emotional collateral for use during ideation and iteration stages of the design thinking process Agenda 6:30 - 6:45pm Networking 6:45 – 6:55 Intros and Challenge Setup 6:55 - 7:15pm Secondary Research on Loneliness 7:15 - 8:25pm Four Empathy Drills 8:25 - 8:45pm Share-out and Discussion Sign up quickly as we only have space for 40 people. About our Presenter Sylvia Long-Tolbert, PhD is a marketing expert and consumer researcher who co-exists at the intersection of marketing science, thought and practice. She uses human-centered design to help solve vexing marketing problems and identifies pragmatic solutions that leverage resources to achieve measurable marketing, operational and customer outcomes. She is Clinical Professor of Marketing at the Johns Hopkins Carey Business School and previously taught at both Drexel University and University of Toledo.

  • Practice Lab - Testing with Mike Amante and Karen Hold

    Mobile Posse Inc.


    Testing is an essential step in the design process but most of us don't spend enough time designing or optimizing our test plans. Either we are too excited to get our idea out into the world or we are too tired at the end of a project to take a disciplined approach. Join us for a hands-on session with Mike Amante, design strategist and Karen Hold, Director DT:DC, to practice testing ways to improve the Metro experience. If you attended our Unpacking Empathy Interviews and Prototyping workshops with Mike last year, you will remember that we developed insights about Melanie and Caleb's experiences riding the Metro, and then turned those insights into ideas and prototypes to improve their experience. At this session, we will build on the prior two sessions and learn about the principles for designing a test plan focusing on test preparation, conducting tests, documenting tests and inferring learnings. Throughout the evening, you will also have an opportunity to compare and contrast your choices with the choices Mike and Karen would have made as seasoned designers with years of experience on design teams. They will test the same prototypes so that you can learn directly from their best practices. You will practice testing prototypes AND you will learn how seasoned designers test the same prototypes. Don't worry if you did not attend either of the other two sessions, we will catch you up and make sure that you can dive in without prior exposure to the case. This workshop will be very interactive, so get ready to roll up your sleeves and work! The best way to learn about testing is by actually doing it. This workshop is great for individuals who already have a baseline understanding of design thinking fundamentals. Agenda 6:30 - 6:45pm Networking 6:45 - 6:55pm Intros and Warmup 6:55 - 7:10pm Case Study - METRO 7:10 - 8:25pm Test Scenario Activity (Test Prep, Conducting Tests, Documenting Tests, Inferring Learnings) 8:25 - 8:45pm Share-out and Discussion Sign up quickly as we only have space for 40 people.

  • Make It Work: Teaching and Applying Design Thinking In Constrained Circumstances

    In a perfect world, the design thinking process happens with well-prepared participants, plenty of time for research and analysis, and endless supplies of Post-Its. Unfortunately, that's not always how it works. How, then, can practitioners apply this approach - and teach others to do the same - when time is short, money is absent, and safety's a very real issue? At this event, Hillary Eason and Arielle Berghammer-Ziegler of Chemonics International will provide participants with the opportunity to dive deep into this topic. Attendees will learn about strategies and good practices when adapting trainings and research to different cultural contexts, including low-resource areas and conflict zones. Through interactive and hands-on exercises, they'll also have the opportunity to identify key questions to ask and to practice designing activities within a variety of constraints. While this event will look at design thinking in an international context, it will also be of interest to anyone who's ever had to design in less-than-ideal circumstances. Agenda: 6:30 - 6:45pm Networking 6:45 - 6:55pm Intros and Warmup 6:55 - 7:10pm Case Study 7:10 - 8:25pm Scenario Role Play Activity (Prep Work, Research & Buy-In) 8:25 - 8:45pm Share-out and Discussion Sign up quickly as we only have space for 40 people.