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World Usability Day Detroit

Join us for World Usability Day, an annual event held around the world the second Thursday of November focusing on making the services and products in our everyday life easier and simpler to use. 

This year's theme is healthcare: collaborating for better systems and we have two Detroit-area speakers highlighting usability in healthcare. 

Jeff Greer, Content Strategist at Blue Cross and Blue Shield of Michigan, who will speak on Connecting the Dots Using Content Strategy: Making Health Insurance Easy.

Health insurance is a tough industry. Most people find their experience with their health insurance somewhat less enjoyable than banking, or calling their cable company. Jeff will discuss how a solid content strategy helped Blue Cross Blue Shield rework its public website into an experience that's easy, useful and enjoyable for its customers.


As Content Strategist for Blue Cross Blue Shield of Michigan, Jeff is responsible for helping Michigan make sense of health insurance. He oversees content strategy and editorial execution for the company’s website, which serves the company’s key audiences.

Jeff joined Blue Cross Blue Shield of Michigan as a consultant in 2011. Before that, he held positions in Digital Strategy and Internal Communications at The Walt Disney Company, Kellogg Company and Visteon Corporation.

Steve Tengler, User Experience Director at Altia, Inc., will speak on How To Infuse Your Medical User Interface With Pure Sweetness.

Since the birth of smart phones, the marketplace has forced nearly all electronic products (e.g. medical, appliances, thermostats) towards having an embedded, high-resolution interface. But, unbeknownst to many of the product owners of the world, there's a right way to create a fantastic embedded user experience. Steve will walk through five steps towards heading down the correct path towards a great, market-driven product, highlighting the touch interface for a new insulin pump.


$5.00, pre-registration only (covers pizza & beverages)

Parking and Venue Information 

Parking is available at Grand Circus Parking, across the street from Grand Circus, or at the Detroit Opera House parking garage, located on Broadway. Parking is $10 (unless there's a special event). 

The Detroit Opera House parking garage is a short walk up Broadway and around the corner from the Grand Circus space. Here's parking information from the Broderick Tower website (PDF).

Grand Circus is located inside the Broderick Tower; the entrance is at 1570 Woodward Avenue. There will be someone at the Woodward entrance to let you into the building.

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  • Brendan R.

    Very worthwhile. I learned a lot.

    2 · November 15, 2013

  • David R.

    Awesome! Enjoyed the talks and got to meet some cool UX people.

    2 · November 15, 2013

    • Deborah E.

      So nice to meet a fellow Midwest UX person! Glad you enjoyed the presentations, David. Steve and Jeff did a great job.

      November 15, 2013

  • Chelsea F.

    Excellent! Learned a lot about UX problems in the medial industry and ways to solve these problems!

    2 · November 15, 2013

    • Deborah E.

      Glad you enjoyed it Chelsea! Hope to see you again at future Detroit User Experience events

      1 · November 15, 2013

  • Jodi B.

    Another inspiring event with local UXers! Great job Jeff & Steve! Loved seeing familiar and new faces!

    1 · November 14, 2013

  • Amy S.

    I really enjoyed Jeff's presentation of redesigning He brought up many of the challenges any design team faces when redesigning a large website for a large organization. Nice work, Jeff.

    2 · November 14, 2013

  • Darren H.

    Great topics and expert insights. Very useful. Can't wait until the next event!

    2 · November 14, 2013

    • Deborah E.

      Glad you enjoyed it Darren. Steve and Jeff did a great job. Wonderful to see you again and catch up.

      November 14, 2013

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