As Founders we obsess over product - being the best in market and solving an important need is often what inspires us to build a company in the first place. But the best product with no customers isn't a company and ignoring customer acquisition can mean the difference between success and failure. This talk will focus on customer acquisition strategies with particular focus on the strategies that has built RateHub into a profitable and growing company.
Alyssa studied business and math at Queen’s University, before working as a management consulting for two years with Bain & Company. She left the corporate world in 2009 and launched RateHub.ca, a financial product comparison site, and has been growing the company ever since. Passionate about building amazing products that help Canadians make smart financial decisions, Alyssa uses her expertise in search engine optimization to drive people to the site. She empowers RateHub.ca’s 20-person team to do their best work, which is a large part of what makes the company culture so great. Family, friends, travelling and kiting are important to her, and she is happiest when all four are combined.
Ghaderi’s artistic practice, Playformance.ca is the synthesis of performance art, interactive technology and multimedia design to offer the space for performance artists to rethink their craft in unexpected ways through the incorporation of wearable electronics, and other biocentric technologies. Live movements on-stage serve as the kinetic form of creative articulation, and are digitally translated to trigger multimedia in real-time (sound effects, projected motion graphics, stage lights) which holds the potential to metaphorically convey the user’s inner thoughts and/or motives. Wearable electronics is framed as an extension of the self with the potential to amplify creative expression in the same way that a megaphone increases the volume of a speaker or an elaborate costume adds to a performer’s stage persona. Video highlights from past Playformance projects will be reviewed and advice given on things to consider when experimenting in this exciting, yet challenging art form.
Maziar Ghaderi (maziart.ca) is a Toronto-based multimedia designer, producer and director that works with visual media and interactive technology. With a background in multimedia production, his work is situated at the intersection of technology, the experiential and creative direction.
Maziar's work has been curated in Toronto, Vancouver, Halifax, LA, Istanbul, Dubai and Abu Dhabi, and the merit of his artistic practise and design research has been recognized by the International Symposium on Electronic Art (2014), The Creator's Project (2014 & 2015), Textbook, Crew Magazine, The Globe & Mail (2x, 2015), IxDA (2013) and SIGGRAPH (2013). He has also presented at eLeo, Augmented Cinema Film Festival, Toronto Wearables Meetup, Mesh, Intersections14, SummerWorks Festival, Luminato Festival, HarbourFront Centre's HATCH festival, Sumahan Art Centre, The Fridge Dubai, Nuit Blanche: Les Rues Des Refusés, Ontario Centre of Excellence and has co-authored several academic articles for design conferences. Past clients include Fair Trade Vancouver, Soho House Toronto, Amnesty International, Oxfam, OCADU, Agentic Digital Media, and CAMH. Under the direction of Marina Abramovic, Maziar was the media producer and on-site technical assistant for the 2013 Luminato Festival's MAI Prototype, and has directed and produced his original work, Dissolving Self for International Symposium on Electronic Art 2014 (ISEA) held in Dubai.Other notable projects include UX design research and prototyping for BRAVA (Brazilian Visual Analytics), a Boeing-funded international multidisciplinary collaboration that investigates how NUIs (Natural User Interfaces) and data visualization can enhance communication among health professionals in the management of "big data". Maziar holds a Diploma in Marketing Management, a Certificate in Entrepreneurship from McGill University, a Bachelors in Media Studies and a Masters in Design. In past lives, Maziar has filmed obscure shorts in Vancouver, cut limes in Montreal, sold phrasal verbs in Brazil and worn cotton diapers in Tehran.