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Consider using the following tools to help promote your program:

  • Community Building

    • Forums
    • Mailing lists
    • Twitter
    • In-person visits with high-profile partnerships

  • Analytics / Metrics

    • Define Key performance indicators, quantify success

      • increase the number of partnerships
      • increase the number of 3rd party apps
      • increase the number of developers using your tech

    • Measure the impact of changes you make, show your business value
    • Create infographics, help make the business case for developing on your platform

  • Platform Ecosystem

    • Showcase success cases

      • Create an application showcase to promote your top partnerships
      • Distribute "Whitepapers"

    • Affiliate programs / Revenue Sharing opportunities

  • Promotion / Marketing

    • Online Promotion

      • API documentation (keep it concise)
      • SDKs, API clients
      • Videos

    • Events

      • Hackathons
      • Workshops
      • Present or Speak at an event to demo your API or SDK

    • Physical Give-away items or "schwag"

      • T-Shirts
      • stickers

Table of Contents

Page title Most recent update Last edited by
Tools September 6, 2011 6:53 PM ryanj
About SF Developer Advocates September 6, 2011 5:49 PM ryanj

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