- Join the Bots generation – using bots in Marketing
It’s been a while since last meet-up. Digimeet now presents you the event of the year: Join the Bots generation – using bots in Marketing. Come and learn some best practices on how to use Bots in marketing. Be it for lead generation, lead qualification or digital promotion of products. They will also give you some examples of campaigns with conversions rates higher than normal. Bots are the technology of our future. There are countless aspects that bots can be applied on. In this event, we have invited Jeffrey Broer, founder of Recime.io, Sherman Lee, CEO of Rocco.ai, and Kinni Mew, CEO of Mindlayer to be our speakers. All three of them are experts of technology. They will talk about how bots can be useful in the marketing field. The event would be two hours long. It’ll also be a good opportunity to meet your old pals plus make some new friends. If you are interested in knowing how bots are able to help you with marketing, please click the ‘interested’ or going’ button. Get your ticket Now! **This event is free of charge. --------------------------------------------- Co-organisers - 1. Recime.io Recime is a fully managed bot development platform. We provide services, tools, workflows, deployment, cross-platform enablement and support—all designed to enhance your productivity. More information: http://bit.ly/recimeioHK 2. Rocco.ai Rocco is an AI-assistant which creates and posts content for you across all your social media channels on a daily basis. More information: http://bit.ly/roccoaiHK 3. Mindlayer Limited MindLayer is an innovative mobile monetization and audience intelligence platform that creates contextual data and robust user profiles which improves mobile revenue. More information: http://bit.ly/mindlayerioHK Speakers - 1. Jeffrey Broer Jeffrey is a Hong Kong based entrepreneur. He recently started a new venture called Recime.io, a cloud based developers platform for bots. This Palo Alto based start-up combines 3 seasoned founders with extensive knowledge on platform building, creating developer tools and market them. 2. Sherman Lee Sherman loves connecting about startups, technology, remote working, and growth marketing. Sharing hard lessons learned working with 3K+ brands via @GoodAudience and @Rocco_AI. Insights on building a sustainable business from London, San Francisco, and Hong Kong. 3. Kinni Mew Mr. Kinni Mew is the founder of Mindlayer Limited, where he leads the company's research efforts and works on bringing state-of-art artificial intelligence solutions to the Chinese market. Mindlayer's deep learning powered Natural Language Processing (NLP) engine empowers businesses to build cognitive applications smarter and faster. Mindlayer’s NLP engine has been carefully designed to tackle the language challenge (Cantonese/English/Mandarin/Mixed) in Hong Kong and it has been widely adopted by clients from Banking, Insurance, Public Transportation and other sectors. If you have any enquiries or if you want to sponsor this or a future talk with food or beverage, this could mean your brand will be visible for over 1,000+ qualified industry experts in marketing, please do not hesitate to send email to our co-organiser (Minerva) at [masked].
- DigiMeet Social Mixer
Hello! It's been a while so we thought this would be a good time to say hi again. Our digimeet group has grown from zero to more than 800+ members and to celebrate this we're throwing a Digimeet Social Mixer! Meet and mingle with like-minded digital professionals in Hong Kong. If you're an UX designer, SEO specialist, social media manager or a tech enthusiast join other digital professionals this Thursday 30th June (BYO digital colleagues & drinks). RSVP is required on [masked] Venue and complimentary drinks are sponsored by theDesk (http://www.theDesk.com.hk), Hong Kong's latest coworking hub with 8,000 sq. ft. of hot desks and dedicated offices in Sai Ying Pun. T. (+852)[masked]
- Why and how (poor) performance ruins your site - and how to fix it?
- Metrics That Matter / Measure Your Business Success
How do you measure your business success? Or your digital marketing performance? And how do I set up my digital analytics? This Digimeet is all about metrics that matter. During this AMA (Ask Me Anything) session we'll be covering 3 areas: 1. Explain terms such as metrics, dimensions, KPI's, and Pi's 2. Analytics interface: how metrics are organized and interpretation 3. Implementation of metrics Join Digimeet on Tuesday 6th October from 7-9pm and get your marketing analytics questions answered by our digital analytics experts. What is Digimeet? You ask. Three experts respond. Ask us anything digital and get answers from industry specialists. Afterwards, mingle and meet fellow digital professionals. Admission is free but seats are limited. The Experts: KENNETH Kwok has over 15 years of digital experience, started his career as a web designer then developed himself into digital strategist. He has spent most of his career at IBM managing ibm.com (http://l.facebook.com/l.php?u=http%3A%2F%2Fibm.com%2F&h=5AQGM2bh7&enc=AZOQ1_4GY4hS5OI_p4mjtUNE0IHOrSvqYz9E7bqZ_wHBeAgz88c4TPzCdzF5po7i4DA&s=1) as well as consulting services. In 2010, he founded Beehive Strategy to provide data analytics consultation service as well as digital strategy service in the Asia Pacific region. Kenneth uses data analytics to maximise the return on investment for many companies. He is the founder of Hong Kong Web Analytics Wednesday and Founding Chairman of Hong Kong Digital Analytics Association focusing the growth and education within the data analytics industry. Digital Analytics Association also appointed him as their representative in Hong Kong in 2010. http://www.beehivestrategy.com/ (http://l.facebook.com/l.php?u=http%3A%2F%2Fwww.beehivestrategy.com%2F&h=PAQEVI-y7&enc=AZPRyZm-oByr1Vm-IBnWlFp54E45Ey5XSZrOeHr4ilQqyToF8yr76PwvgOkXKKM5AAA&s=1) GERARD Ngo. I'm originally from France and before joining Fifty-Five in Hong Kong I worked in Paris and London for Société Générale and Adidas. At Fifty-Five I'm the data analyst and have a variety of clients in my portfolio from e-commerce to luxury brands. I have a degree in economics, MBA from ESSEC, and I'm Google Analytics certified. http://www.fifty-five.com/ Luis Gui - Insights Manager, Lamplight Analytics. Luis has worked in the world’s largest research companies in China and Hong Kong with agencies such as Nielsen and TNS to interpret research data for their clients. Luis current works at Lamplight Analytics as their Senior Insights Manager, where he provides deep social media insights for clients in various industries including, Entertainment, PR, NGO, fashion, consulting, etc. Luis holds a Master of Science from NUS. https://www.lamplight.me/ Alexander Leung - Marketing, Partnerships and Media Manager, Lamplight Analytics. Alexander has worked in digital advertising agencies in Vancouver, Canada and has also for OgilvyOne in Hong Kong, performing digital marketing execution for clients such as IBM, Pernod Ricard, Prudential Asia and Canon. His previous job as digital marketing manager for events agency Branded, provided the opportunity to learn about metrics that matter from event partners such as LinkedIn, Weibo, Facebook, Google and YouTube. At Lamplight Analytics, Alexander sits with the marketing department as the Partnerships and Media Manager, explaining the importance of the Lamplight tool and social media to trade organizations and traditional media. Alex holds a Masters in Management from UBC and has conducted marketing coursework and research at Harvard University. https://www.lamplight.me/ ---- Got a question? To give you the best possible answer post it to [masked] by 5th October and join us on 6th October at Garage Society on 33 Des Voeux Road Central in Central. This Digimeet will be moderated by Oscar Venhuis (Linkedin (https://hk.linkedin.com/in/oscarvenhuis)).
- Get More Sales Through Content Marketing
What is content marketing and how does content contribute to your sales? Join our DigiMeet on Tuesday 1st September from 7-9pm and get your content marketing questions answered by our three digital experts. What is DigiMeet? You ask. Three experts respond. Ask us anything digital and get answers from 3 industry specialists. Mingle and meet fellow digital professionals afterwards. Seats are limited but admission is free. The Three Experts Zaheer Nooruddin - Based in Hong Kong Zaheer is currently head of Digital Innovation for Asia at global creative communications agency, Golin (http://golin.com/). With both digital and integrated marketing experience at international agencies like OgilvyOne, Wunderman, Proximity/BBDO and Edelman Digital, Zaheer has worked with CMOs at leading B2C and B2B brands across a range of sectors - from Hospitality to Finance to Technology and Healthcare - to provide cross-channel campaigns that cover outbound, performance-based and inbound, content marketing-based solutions. As co-author of the book, ‘The Social Media MBA’ he has also consulted with the governments of Hong Kong, Malaysia and Singapore to develop skills and strategy in social media. A full-funnel marketer, during a prolific 16 year career that has seen him being based in Mumbai, Dubai, New York City, Beijing, Singapore and Hong Kong, Zaheer has launched several new service offerings – from analytics and strategy divisions to digital content studios. https://hk.linkedin.com/in/zaheernooruddin Stephen Barnes - Co-Founder of the Hong Kong Visa Centre, visa guru Stephen Barnes was arguably one of the world’s very first content marketeers when he put his D-I-Y guide the Hong Kong Visa Handbook on the web for free way back in 1996, right at the advent of the modern internet. Today, after four years of publishing in his niche, Stephen’s Tribe is 70,000 strong and growing constantly. Last year his wholly content marketed professional practice sold USD1 million in services, coming on the back of its third year of exponential growth since the Hong Kong Visa Centre was founded in 2011. Twitter: @HongKongVisas (https://twitter.com/hongkongvisas) https://www.linkedin.com/in/hongkongvisageeza www.HongKongVisaGeeza.com (http://www.hongkongvisageeza.com/) Josh Steimle - I live in Hong Kong where I'm opening a branch office of my digital marketing firm MWI (http://www.mwi.com), which is headquartered in Salt Lake City, Utah. In addition to Forbes, my writing has also been published in Entrepreneur, Fast Company, VentureBeat, Business Insider, TechinAsia, and the South China Morning Post. I focus on entrepreneurship, startups, online marketing, and Asia. Born and raised through high school in Arcadia, California, I also spent two years at college in Idaho, two years in the Amazon as a missionary for The Church of Jesus Christ of Latter-day Saints (aka Mormons), and 15 years in Utah, first at Brigham Young University studying information systems management, and then working for various startups including a few of my own. In June, 2013 I moved to Hong Kong where I'm opening a branch office of my online marketing firm MWI and learning Cantonese and Mandarin with my wife and two children. My hobbies include skateboarding, triathlon, reading, and blogging. https://www.linkedin.com/in/joshuasteimle http://www.joshsteimle.com/ https://twitter.com/joshsteimle ---- Got a question? To give you the best possible answer post it to [masked] by 28th August and join us on 1st September at Garage Society's new space on 299QRC in Sheung Wan. This DigiMeet will be moderated by Oscar Venhuis (Linkedin (https://hk.linkedin.com/in/oscarvenhuis)).
- How do I get better conversion on my website?
How can User eXperience (UX) help you to get more sales on your website? How do I get people to contact me more? Join our third DigiMeet on 7th July from 7-9pm and get your conversion rate optimization questions answered by our three experts. Special review session! EDIT: (Submission deadline closed) Have our panel of experts review your current website. Send us the following information and we will pick 4 websites that will be reviewed by the expert panel and get suggestions on how to improve your website to get better conversions. 1) Who are your visitors/customer? Geographically / age / income / job / etc. 2) What is your goal with your website? Having people call you / buy a product on your website / fill-in a form / inform them about an event / etc. 3) Your website link. Send your answers to these questions to [masked] and we will pick 4 to discuss and advise during the session. What is DigiMeet? You ask. Three experts respond. Ask us anything digital and get answers from 3 industry specialists. Mingle and meet fellow digital professionals afterwards. Seats are limited but admission is free. The Experts: Kenneth Kwok With over 15 years of digital experience, started his career as a web designer then developed himself into digital and data strategist. He spends most of his career with IBM managing IBM.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM’s clients globally. In 2010, he founded Beehive Strategy to provide data analytics, strategy and consultation services in the Asia Pacific region. He is the founder of Asia Digital Analytics Summit, Hong Kong Web Analytics Wednesday and Hong Kong Digital Analytics Association focusing the growth and education within the industry. Digital Analytics Association also appointed him as their representative in Hong Kong in 2010. Kenneth also hold a Master Degree of Management Major in Marketing with Macquarie University in Sydney Australia. http://www.beehivestrategy.com David Wieland What is design? This question drives David through his daily operations at Grayscale. Paired with a strong curiosity and critical thinking, he strives to unlock the best out of his clients and projects. David is Grayscale’s design lead and has coordinated the design and launch of over 40 web projects, among which for Swire Resources, HKU and Sun Hung Kai Financial. He is a graduate of the Royal Academy of Arts in The Hague, and moved to Hong Kong in 2011. http://www.grayscale.com.hk (http://www.grayscale.com.hk) Dwayne Serjeant Dwayne started his career in the nascent ‘multimedia’ industry in London in 1991. After graduating with a BA (Hons.) in Graphic Design from the University of Brighton he worked for several years alternating between traditional graphic design and the burgeoning interactive world of CD-ROMs and kiosks. His career spans work at several design and publishing firms and experience with his own consultancy as well as startups in the US. He joined Isobar Hong Kong at the end of 2000 as Creative Director before moving on to Managing Director in 2010 and then to his current role, overseeing Experience design work across APAC. Dwayne’s passion is in design and building interactive experiences. A mix of creative, strategy and just enough technology to be dangerous, Dwayne is fascinated by the balance of design and behaviours required today for successful digital communication work. http://www.isobar.com/hk/home ---- Got a question? To give you the best possible answer post it to [masked] by 3rd July and join us on 7th July at Garage's new space on 299QRC. This DigiMeet will be moderated by Jeffrey Broer (LinkedIn) (https://www.linkedin.com/in/jeffreybroer) of Grayscale (http://www.grayscale.com.hk).
- Social Marketing Asia.
"Social Marketing in Asia" - What's the difference between Weixin and WeChat? Why are companies leaving Facebook?How to run a campaign on Instagram? Why use Slideshare? How do you engage your audience on Linkedin? Or ask us anything about Social Marketing in Asia and join DigiMeet on Tuesday 2nd June from 7-9pm. What is DigiMeet? You ask. Three experts respond. Ask us anything digital and get answers from 3 industry specialists. Mingle and meet fellow digital professionals afterwards. Seats are limited but admission is free. The Experts: KATHARINE CHEN (https://www.linkedin.com/profile/view?id=54975682&authType=NAME_SEARCH&authToken=MueQ&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2Cidx%3A1-2-2%2CtarId%3A1432696978554%2Ctas%3Akatharine) - Online Campaign Director, Hult (http://www.hult.edu/) Katharine has 12 years of experience in digital marketing in the entertainment, FMCG, F&B, education services and other industries in Asia. Prior to Hult International Business School, she worked as an Account Director in Shanghai, in charge of clients’ social media landscape assessment and providing strategic recommendations to brands to eliminate the gap between purchase intention and purchase decision. CHRIS BAKER (https://www.linkedin.com/pub/chris-baker/1/387/9ba) - Managing Director, Totem Media (http://www.totemmedia.net/) Chris has 15 years experience in digital media, advertising and brand strategy in China. He has established Totem Media as the number one resource on “WeChat” and “Ecommerce in China” within LinkedIn and Slideshare. Prior to launching Totem he lead MediaCom China and built Eight Partnership/Custom Media as partner/owner into one of the most respected brand and content agencies in greater China for brands including; Nokia, New Balance, P&G, Volkswagen, Swatch Group, Godiva, Disney, Audi, Montblanc and Apple. He also writes regular editorial columns on AdAge, CampaignAsia and ClickZ. KAY KULKARNI (https://www.linkedin.com/profile/view?id=148521497&authType=NAME_SEARCH&authToken=ne-R&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2Cidx%3A1-1-1%2CtarId%3A1432697019757%2Ctas%3Akay) - Social Marketing Manager, Sinclair (http://www.sinclairasia.com/) Kay is a digital marketing specialist and has managed clients from startups to world-renowned brands in Asia. A pro across all social media platforms, especially Instagram (29,000+ followers), Twitter and Facebook, Kay brings brand stories to life curating creative content that is impactful and eye-catching. ---- Got a question? To give you the best possible answer post it to [masked] by 1st June and join us on Tuesday 2nd June at Garage's new space on 299QRC. DigiMeet is moderated by Oscar Venhuis (https://www.linkedin.com/profile/view?id=60216268&trk=hp-identity-name) of MWI (http://www.mwi.hk/).
- AMA Round Table - Digital Marketing On A Budget
Only 50 seats available + 15 standing. First come, first serve. Want to increase traffic or don't know what is remarketing is? Ask us anything digital and get answers from 3 industry specialists. DigiMeet is a free monthly knowledge sharing get-together where we exchange insights and meet fellow digital professionals in Hong Kong. Each DigitMeet event has different specialists answering questions from SEO to Lead Generation, Optimization, UX/UI Design, SEM, PPC, Content & Social Marketing, Analytics, Conversion, Monetization and everything about how digital marketing gets you more customers. DigiMeet's kick off topic is "Digital Marketing On A Budget'. Get your question ready and join us. The Experts Oscar Venhuis, Managing Director, MWI Based in Hong Kong, Oscar is a Digital Marketing specialist with a career that spans over 15 years from product innovation to digital and brand activation for Adidas, Nike, Prudential, Guggenheim in Europe and Asia. Besides growing businesses Oscar has also shared his knowledge at SCAD Hong Kong, TEDx AIS Hong Kong, TEDx Victoria Harbour, iGaming Macau, RGB Club Hong Kong, ConFest by HKU Hong Kong and Hong Kong Social Media Week. Jeffrey Broer, Managing Director, Greyscale Originally Dutch, Jeffrey is an entrepreneur turned startup founder with legacy. He launched several businesses, all in the tech and design solutions space. He is founder of Grayscale, a HK based User Focused Design studio and Surround App, a startup enabling Chinese social media for people who cannot read Chinese. He mentors founders and is also organizer of the PostmortemConf, a conference about lessons learned in startups. Xiaoyan Le, Data Project Lead at 55 HK Born in Shanghai, Xiaoyan has recently moved to Hong Kong after a year in the Paris office of 55, the data agency. She is GAIQ (Google Analytics Individual Qualification) certified and specialized in Web Analytics implementation, training and support to analysis. Most recently, she brought MeasureCamp, the largest unconference about Data & Analytics from London to Hong Kong, gathering over 120 web entrepreneurs, data analysts and developers for a day of experience sharing and quality networking. Send us your questions up-front! The earlier you can send us your questions the more specific we can be with during the DigiMeet sessions.