Digital Analytics Wednesdays is an informal monthly meetup for like minded professionals who are involved or interested in everything digital with a primary focus on analytics in marketing. We host a monthly session with 1-2 talks covering digital analytics, marketing and optimization. The expected date is the last or penultimate Wednesday of each month. We hope to see you there and be part of connecting and building the analytics community in Singapore and SEA!
Dear Digital Enthusiasts,
Mark your calendars for Digital Analytics Wednesday Oct 2020 event! The agenda would be as follows and live stream link will be updated few minutes before the actual session.
7:00 PM: Kick off
Session 1: Growth Marketing at GoPay by Niraj Patel, Growth Lead, GoPay at Gojek - https://www.gojek.com
About the Topic: Growth Marketing is a growing field in SEA with the rise of large scale consumer focused companies that have achieved product market fit. This presentation will focus a little on where growth marketing works best and what are the core jobs that a growth marketer would do day to day.
About the Speaker: Niraj is a silent twitterphile who enjoys reading thought pieces from anyone, enjoy putting meaning to numbers and just a passionate marketer who takes the job one day at a time. He has had the privilege of working at a few consumer product companies, with core focus being on improving customer retention using product and pricing interventions. When not working, you can find him active on Strava, cycling on the roads of Kuala Lumpur looking for the next fresh brew!
Session 2: Beyond ABCD Business Categories by Mudasir Bashir, Business Director at Affle, Mobile Marketing Platform - https://www.affle.com/
About the Topic: The growth of EFGH business categories during the COVID times and how performance marketing has played a pivotal role in driving that growth.
About the Speaker: Mudasir has over 15 years of industry experience and has been with Affle for 6+ years and is responsible for media business growth in Malaysia and Singapore.
TECH SHOWCASE: Insider - Growth Marketing Platform by Wai Teng, Country Manager, Insider Singapore - https://useinsider.com/
9:00 PM or before: Wrap up