Join us for this special edition of AdTech Meetup Tel Aviv focusing on Generation Z (a.k.a. Gen Z). Who is Gen Z and how can we advertisers, get their attention?
We will host Itay Pincas (17 y/o) who will talk about his entrepreneurial journey which started at the age of 10.
We will also host Yaniv Waizman, Founder and CEO of Teenk for an amazing lecture about Gen Z. Yaniv is probably the most qualified person in Israel to speak about this topic.
We’ll also give the stage to Chen Malka, Co-Founder and CEO at Playgorithm for a 5 minutes startup pitch.
There will be Pizza, soft drinks and beers served.
About Gen Z
Demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years for Gen Z. It comprises nearly 2 billion people globally. Most of Generation Z have used the Internet since a young age. Gen Z is part of a generation that is global, social, visual and technological. They are the most connected, educated and sophisticated generation ever. They are the up-agers, with influence beyond their years. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders.
Gen Z’s have been born into the crisis period of terrorism, the global recession and climate change. They are predicted to spend their young adult years in a time of economic and social renewal. They are also living in an era of changing household structures, and are the students of today and university graduates, employees and consumers of tomorrow.
18:00 - 18:30 - Get together, Pizza, soft drinks and beer
18:30 - 18:35 - A few words from our sponsor: the Intango AdTech Accelerator
18:35 - 18:40 - 5 Minutes of Fame - Startup Pitch: Playgorithm (www.playgorithm.com), SaaS gamification platform for publishers and brands - Chen Malka, Co-Founder and CEO
18:40 - 19:10 - Founder Story - Fireside chat with Itay Pincas (17 y/o)
19:10 - 19:40 - Who is Gen Z and how can we advertisers, get their attention? - Yaniv Waizman, Founder and CEO at Teenk
19:40 - 20:00 - Networking
20:00 - Call it a Day
About the Speakers:
1) Itay Pincas, 17 y/o, started his entrepreneurial journey at the age of 10. He built over 30 mobile apps, founded SaleUp - an eCommerece startup, is a regular speaker and lecturer about entrepreneurship, is a digital advisor to companies that wish to connect to the mindset of Gen Z, is a Forbes 30UNDER30 list honoree, and you might have seen him recently at the Israeli version of SharkTank on TV. https://www.linkedin.com/in/itaypincas
2) Yaniv Weizman is the Founder and CEO of Teenk Marketing Solutions, a marketing and advertising company whose target audience is youth. The company is specializing in locating trends and using them for marketing to teenagers and young adults. Weizman is also the founder and chair of IGY: Israeli Gay Youth Organization. In November 2008, he was elected to the Tel Aviv Municipality as part of the local party Rov Ha’ir, and serves as a consultant to the mayor for LGBT community issues and Tourism Committee chairman in the city council. https://www.linkedin.com/in/yaniv1/
The session will be held in Hebrew.
Keep in touch:
AdTech Startup Israel - a Whatsapp group of Israeli AdTech founders - contact me if you want to join ([masked])
*** This meetup is sponsored by the Intango AdTech Accelerator ***
The Intango AdTech Accelerator provides an all-in-one solution for early-stage AdTech startups. It offers an investment of $50,000, access to Intango’s customers and partners, technical and business mentorship, a working space at the Intango offices and an optional follow-on investment for selected startups.
Read more: https://intango.com/accelerator/