Email marketing as a channel generates the highest ROI (DMA, 2O17) but that doesn’t mean it’s an art easy to master.
· Top 5 steps to ensure your email marketing is set up for success
· How to align an email strategy to your individual business
· How to create value in your email marketing for your subscribers with brand examples
· How to effectively measure success beyond opens & clicks
ABOUT THE SPEAKER
Jenna Tiffany is the Founder & Strategy Director at digital marketing consultancy, Let'sTalk Strategy. Jenna has over ten years’ marketing experience within B2B and B2C sectors with experience across a variety of industries and both client side as well as agency side. Jenna is also the Communications Ambassador for the CIM Greater London regional Board and a member of the prestigious DMA Email Marketing Council.
18:30 - 19:00 Registration and networking
19:00 - 19:30 Speaker presentation
19:30 - 19:45 Q&A
19:45 - 21:00 Networking
ABOUT OUTREACH DIGITAL
We are London's largest and most diverse community of digital, tech and internet professionals from different industries dedicated to connecting curious minds through free thought-provoking meetups and charitable support initiatives. Workshops, MBA-style case competitions, debate nights and pro bono projects are the ingredients of Outreach Digital's inspiring programme. Our team members work at leading firms like Amazon, Bloomberg, PwC, Bank of America Merrill Lynch, Sky and Havas Media, as well as numerous stars of the e-commerce and start-up scenes, e.g. Booking.com, King.com and Alibaba.com. Outreach Digital is entirely run by volunteers during their free time (never during working hours!). Want be a part of our fun, driven and qualified team? Drop us an email at [masked] Should you need any further info feel free to send us a private message. Kindly note that due to the entirely voluntary commitment of our contributors, speakers and venues, our event date may change at very short notice. To avoid disappointment, we advise you to RSVP now but check back on the day of the event! IMPORTANT
All our events are organized by pro bono volunteers during their free-time, after working hours, and we choose venues that offer to host us for free. That is a lot of goodwill and thoughtfulness, but because we are no business nor is this our occupation, we kindly ask that by participating you agree to understand the simplicity and limits of our initiative. Despite our best efforts and achievements to date, we are in no way liable for any risk, damage or disappointment that may result from our activities.
Due to the voluntary nature of our organization, contributors and venues, event dates and details may change with short notice. It is your responsibility to check the date and time before arriving, and to enable automatic group notifications on your Meetup profile settings so you are always notified of any changes:
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