(FREE) The Evolution of Search in eCommerce with River Island

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****3rd speaker added!*****

Outreach Digital in partnership with Tech London Advocates, invite several seasoned digital marketing experts to present on the topic of search: from its history and humble beginnings to the latest trends in strategy, visual, and voice.

Some of the questions we'll be answering:
How important is search in today’s eCommerce companies? What value can it deliver to your business? How can we utilise the latest technology to create better customer experiences and drive revenue?

PROGRAMME
6:30 - 7:00 pm Registration and networking over food and drinks
7:05 - 7:30 pm Evolution of eComm Search | 1st Presentation
7:30 - 7:55 pm All about Visual | 2nd Presentation
7:55 - 8:15 pm Linguistic Evolution of Search as a result of Search | 3rd Presentation
8:15 - 9:00pm Networking

1st Presentation: EVOLUTION OF ECOMMERCE SEARCH
by Peter Kapitsa MBA, PhD. Lead BA/Product Owner at River Island

What businesses can do to improve their search capability and visual merchandising to engineer a better customer experience in order to drive additional revenue? How do we overcome some of the limitations of the conventional text-based search online? We will touch on both customer-facing features and behind the scene tech as well as best business practices that have proven themselves over the years.

BIO: Peter Kapitsa is a passionate innovation enthusiast helping businesses to change their customer’s lives through the use of online technology for over 18 years. Working on a digital forefront of consumer-facing businesses, Peter has enjoyed building a number of industry-pioneering services across travel, consumer advice, and fashion retail industries. In River Island, Peter is currently working on the evolution of digital customer experiences across the company's multi-channel portfolio.

2nd Presentation: ALL ABOUT VISUAL SEARCH
By David Libertalis, CEO of Visii - A Visual Search AI Company

How visual search can be applied to eCommerce to create better customer search experience and drive conversions.

BIO: David Libertalis is a founder of Visii, a novel vision AI platform that helps online businesses personalise their UX to drive more sales faster and reduce costs using AI-powered comprehension & image analysis. Prior to founding Visii, David spent over a decade in the US and UK working in finance for Credit Suisse as Vice President and Donaldson Lufkin and Jenrette. David holds a Master in Physics from Imperial College of London.

3rd Presentation: LINGUISTIC EVOLUTION OF SEARCH AS A RESULT OF SEARCH
By Juliette Van Rooyen Founder of VR-SQUARED.com/ Head of SEO at a global marketplace

This will take a look at how we choose keywords and frame site content, and how that has been impacted by the rise of Voice Search.

BIO: Juliette Van Rooney is an SEO Specialist with more than 13 years industry experience in both client-side and agency environments in London & Cape Town. She has worked on clients including Nintendo, Samsung, COI & Shell, and has several years of SEO experience in the gambling industry, before becoming UK Head of SEO at a large eCommerce marketplace.
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We look forward to seeing you there! Remember to RSVP.