Topic: *How to build authority through data-driven content*
The expression “content is king” is likely to be familiar within the SEO and digital marketing community. However, with the internet seemingly flooded with content and users becoming increasingly selective about what they consume, it’s a battle which is becoming harder and harder to win. How can SEOers and digital marketers create and leverage content to compete in today’s environment? What strategies and tactics can we deploy to make sure that we are creating relevant and engaging content and how can we use data to fuel our efforts?
Speaker: GREG JACOBS from Found
Greg brings a decade of experience working in search marketing and managing accounts for a range of businesses across different industries. As Senior SEO Strategist at Found his role is to ensure they are deploying the latest tactics for our clients and that we are going in the right direction with our strategy and fully integrated with other digital channels.
Greg recently presented 'Maximising Position #0 & Encouraging a Higher CTR' at SMXL Milan 2018 and is now sharing his insights with Outreach Digital Club in London.
6:45 - 7:00 pm Registration and networking (free unlimited beer)
7:00 - 7:40 pm Presentations and Q&A
7:40 - 8:40 pm Networking (may be continued at the local pub)
The Event is FREE for Early Birds (until 20th of June) and will then cost £5 per person.
We are 100% volunteers. All our events are organized during our free time, which means we put a lot of goodwill and effort considering that this isn't our occupation (and we still have our daytime job to care about!). By participating you fully understand and agree with the limits and amateur nature of our community:
- Despite our best efforts and impeccable track record, we are in no way liable for any risk, damage or disappointment that may result from our activities.
- Event dates, time, venues and other details may change with short notice, so we ask you to double check all event information on the day before you come. We suggest that you enable automatic change notifications from this group on your Meetup profile settings: http://www.meetup.com/account/comm/Digital/
- You will need to buy your own drinks or food at the venue. When we have to cover costs (e.g. venue hire, logistics, Meetup fees), we may charge you for the event in order to share those expenses.
- Pictures, video and other data may be taken to promote our activities online. You may request to censor your personal data at any time; simply ask an event organizer.
We look forward to seeing you there! Remember to RSVP.