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The Role of Digital Influencers in Online Journalism
Clout Atlas: The Role of Digital Influencers in Online Journalism sponsored by Tow Center for Digital Journalism, Columbia Journalism School. Admission is FREE but RSVP here: http://bit.ly/RoleofDigitalinfluencers The rise of social media platforms has created a crop of so-called digital influencers who communicate with and advertise to their audiences in more direct ways than traditional media figures. Influencers raise especially difficult questions when it comes to journalism: While some offer vital perspectives that are underrepresented in the mainstream media, others use their unique positions to advance misleading or extremist content. The Tow Center will bring together a group of journalists, academics, and industry leaders to discuss the evolving role of digital influencers within the online media ecosystem: How do influencers build audiences and foster engagement? How do the dynamics of influencer networks compare to those of the mainstream media? How do social media platforms navigate their relationships with influencers? What can be done about influencers who promote harassment or misinformation? PROGRAM 5:00pm: Introductions by the Tow Center 5:10pm: Panel 1 - What are influencers and where did they come from? Shareen Pathak (Digiday) Taylor Lorenz (The Atlantic) Brooke Erin Duffy (Cornell University) More speakers TBA 6:00pm: Panel 2 - Emerging business models for influencers Max Willens (Digiday) Natalie Silverstein (Collectively) Sapna Maheshwari (The New York Times) More speakers TBA 6:50pm: BREAK 7:00pm: Panel 3 - Influencers, journalism, misinformation, polarization Lisa Conn (Facebook) Becca Lewis (Data & Society) More speakers TBA 7:50pm: RECEPTION

Columbia Journalism School - The Brown Institute for Media Innovation

2950 Broadway at 116th St, Pulitzer Hall - Room 601B · New York, NY

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    Digital MEAT: Media, Entertainment, Advertising, Tech is a forum for digital media professionals, advertising agencies, and publishers to expand knowledge and networks, make vital connections, and find inspiration.

    Come meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. Our mission is to focus on the merger of Traditional Media and New Media and connect the people, ideas, and technologies that are advancing industries and changing the world.

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